Digital Marketing Company Analyzes Common SEO Problems for Businesses

 In this blog, a renowned SEO service provider in Kolkata will go through four common mistakes that even the most seasoned SEO professionals make from time to time, which in turn affect the businesses. The good news is that if you catch these errors early enough, you can still correct them.

Mistake 1: Cannibalization Of Keywords

A niche website often discusses the same subjects and publishes materials that seem to be quite similar. Such materials are often likely to be focusing on the same keywords. As a result, there is more competition for certain keywords, which can hurt each page's chances of ranking.

Mistake 2: Pages With Poor Indexing

Google's bots can't rank pages they can't locate. As a result, make sure you don't have any indexing issues. To check, go to Google Search Console. The problem is usually internal—perhaps the page isn't in the robots.txt file or has a NOINDEX tag.

Indexing issue may also be caused by a 404 or DNS error. These pages should appear in the ‘Error' column in the Search Console. Enable the page in robots.txt and manually delete the NOINDEX tag to fix the problem, says the digital marketing experts of a leading SEOcompany in Kolkata.

Mistake 3: Slow Page Loading Speed

There's no denying that page speed is a ranking factor. The longer it takes for a page to load, the more likely your visitors will leave and never return. This could lead to a lower ranking, lower conversion rates, and, of course, a bad user experience. When a mobile website takes longer than 3 seconds to load, more than half of the users leave.

Mistake 4: Inconsistent Internal Linking

You're probably aware of the value of developing lean and functional navigation for your website, and that this is accomplished by ensuring that the links are organised in a logical manner. Internal linking, on the other hand, is more than that.

Don't make the mistake of just looking at pages that have a lot of visitors or publicity. You should share the links with others. Find ways to connect from supplementary or smaller pages as well as the main pages.

If you need any help with your optimization strategy or any of the SEO-related issues discussed above, you can contact the best SEO company in Kolkata for digital marketing solutions.