Facebook Marketing Company's Highly Effective Principles

Facebook ads are inherently complex; therefore, they can leave many advertisers feeling overwhelmed.

However, managing a FB ad account doesn't have to be complicated. Follow these basic principles from one of the best Facebook marketing companies in Kolkata, and become a highly effective FB advertiser.

Organize Campaigns by Their Objective

Facebook ad account structure is essential for its long-term health, ease of measurement, and optimization.


One of the biggest mistakes advertisers make is confusing the purpose of the campaign level with the ad set level.

Campaigns should always focus on the central goal: specific conversions, video views, etc. However, advertisers name/organize their campaigns by a particular audience.

The problem with organizing campaigns by a particular audience is it can make the account a mess as you keep introducing more ad sets and promotions.

By focusing the campaign on the goal or desired outcome, you can consolidate multiple audiences within one, says a social media marketing company in Kolkata.

Consolidate Your Conversion Goals

You can test multiple promotions against one another, but ensure a common conversion goal is associated with each.

For example, suppose you are promoting an ebook and testing multiple promotions. In that case, you should use a standard custom conversion event parameter in the thank you page URL to have one conversion for any current or new ebook conversion actions.

Go for Daily Budgeting on the Ad Set Level

There are a few ways of managing the budget for Facebook campaigns; among these, a daily budget on the ad set level is preferred.

According to the Facebook marketing company in Kolkata, daily budgeting on the ad set level enables you to control the amount of money spent on each ad set/audience per day.

When clients heavily emphasize lead quality down the funnel, controlling the individual ad set spend will allow you to test audiences and their respective quality while ensuring that the accounts perform optimally.

However, when the goal is higher in the marketing funnel, campaign budget optimization is easier.

Campaign budget optimization allows you to choose how much you want your campaign to spend per day as a whole. That means that Facebook's machine learning will spend that budget on the ad sets it thinks will work best for the mentioned cost.

Avoid Over Auditing

"Audit" means observing the account as a whole and making optimizations or changes to how things are structured.

You may be wondering how frequently you audit. From a general point of view, "If it ain't broke, leave it as it is."

If you are witnessing success from your Facebook ads account, the best you can do is to let things roll as they are without intervening until you need to, says a digital marketing company in Kolkata.