With Facebook, Instagram, and Twitter analytics lacking the feature to check for hashtag performance, free tracking tools are now increasingly becoming popular. If you are a beginner in social media marketing, this list of free tools will help you with your hashtag performance monitoring chores. According to a social media marketing expert in Kolkata, hashtag tracking tools come handy for:
·
Measuring
the reach of hashtag campaigns and their mentions
·
Discovering
social media sentiments around hashtags
·
Measuring
social media engagement around hashtags
·
Measuring
the results of marketing campaigns
·
Finding
out who shares your content
Free Hashtag Tracking Tools
Brand24
It is a
media monitoring tool with analytics feature, offering real-time data. It
analyzes and monitors hashtag mentions across websites, social media, review
sites, discussion forums, and video platforms. Brand24 is suitable for
real-time hashtag monitoring on Instagram, Twitter, TikTok, and Twitch.
Although Brand24 is a paid hashtag tracking tool, it allows you to use a 14-day
free trial version.
RiteTag
Another
great tool that allows you to measure hashtag performance is the RiteTag, which
comes as part of the RiteKit. It lets you discover the trending hashtags on
Instagram and Twitter, say the professionals of leading social media marketing companies in Kolkata. RiteTag offers
different types of data, including daily averages, estimated hourly statistics,
and popular accounts using the hashtag.
Keyhole
It is an
analytics tool that gives data, such as users, number of posts, impressions,
and reach, for Instagram and Twitter. You can also find out if specific
hashtags work with regard to customer engagement. The toll also helps you
optimize post length, timing, and improve strategy.
Hashtagify
Among the
few free hashtag tracking tools out there, Hashtagify is the one that allows
you to find out other relevant and trending hashtags, says an experienced
professional working at a Facebook
marketing agency near me.
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