Free Tools Help Social Media Marketers Check Hashtag Performance

With Facebook, Instagram, and Twitter analytics lacking the feature to check for hashtag performance, free tracking tools are now increasingly becoming popular. If you are a beginner in social media marketing, this list of free tools will help you with your hashtag performance monitoring chores. According to a social media marketing expert in Kolkata, hashtag tracking tools come handy for:

·         Measuring the reach of hashtag campaigns and their mentions

·         Discovering social media sentiments around hashtags

·         Measuring social media engagement around hashtags

·         Measuring the results of marketing campaigns

·         Finding out who shares your content

Free Hashtag Tracking Tools

Brand24

It is a media monitoring tool with analytics feature, offering real-time data. It analyzes and monitors hashtag mentions across websites, social media, review sites, discussion forums, and video platforms. Brand24 is suitable for real-time hashtag monitoring on Instagram, Twitter, TikTok, and Twitch. Although Brand24 is a paid hashtag tracking tool, it allows you to use a 14-day free trial version.

RiteTag

Another great tool that allows you to measure hashtag performance is the RiteTag, which comes as part of the RiteKit. It lets you discover the trending hashtags on Instagram and Twitter, say the professionals of leading social media marketing companies in Kolkata. RiteTag offers different types of data, including daily averages, estimated hourly statistics, and popular accounts using the hashtag.

Keyhole

It is an analytics tool that gives data, such as users, number of posts, impressions, and reach, for Instagram and Twitter. You can also find out if specific hashtags work with regard to customer engagement. The toll also helps you optimize post length, timing, and improve strategy.

Hashtagify

Among the few free hashtag tracking tools out there, Hashtagify is the one that allows you to find out other relevant and trending hashtags, says an experienced professional working at a Facebook marketing agency near me.