Know More about Keyword Research from the Best SEO Company

Keyword Research Basics

A part of SEO keyword research involves creating a broad list of keywords that the owner would like his/her website to rank for. In order to create such a list, the owners usually dig into the search engine and their desired audience. What are the search terms people use when looking for the service, products, business, and type of organization? According to an experienced professional of a leading SEO company in Kolkata, the keyword list helps website owners to create content that will bring more quality traffic to the site.

How to do a Keyword Research

When it comes to preparing a keyword-research list, there are some important steps, says the head of the SEO services department of a renowned digital marketing company in Kolkata.

• Determine Your Mission

Prior to starting anything, try to find out the answers to the following questions.

1. What is the goal of your organization or business?

2. What makes it different?

3. What promises are you making on the website?

4. Who is your target audience?

• Create a Keyword List

Make a list, preferably using Excel or Google Sheets. With the mission in mind, focus on getting into the heads of the desired audience. What will they be looking for? What queries could they be submitting for finding your products or services? Which of the problems does your service or product solve?

• Do not Forget Long-tail Keywords

When starting with the research of keywords, people generally focus on popular ‘head’ terms. These terms, however, are usually taken by large businesses. On the other hand, long-tails get less traffic but have less competition. Therefore, ranking on those keywords is more straightforward.

• Analyze the Competition

To decide whether you should focus on the long-tails, you should consider your competition. For a competition that is high in your niche, you will find it challenging to rank on the competitive head terms. Ranking for the head terms becomes easier if the competition is low.

Although this all sounds pretty straightforward, it is easier said than done. Therefore, you should opt for the services of the best SEO company in Kolkata to get your job done.