Smart web design prioritises the user experience while also projecting a strong brand image. To create the appropriate perception, your website is the initial point of contact between you and the consumer. Web design and development has progressed to a new level in recent years, with video, voice assistants, chatbots, innovative micro-interactions, and cutting-edge AR/VR. However, the most critical and fundamental component that your company should prioritise is a mobile-first strategy. Because mobile searches account for 60% of all searches, Google suggests that all websites be built with this technique in mind. If you haven't previously invested in a responsive web design for your product or service, here are a few compelling reasons to do so immediately.

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From desktop to mobile, tablets, wearables and other devices, responsive web design means that your website adapts to the device it's being seen on, scaling pages, text, and pictures as needed. This prevents the pages from being rendered larger than the device's height and breadth.

More visitors are attracted by a mobile-friendly design

Smartphones are used by one out of every three persons on the planet. This demonstrates how popular mobile web browsing is. The need to zoom in, scroll right and left excessively is eliminated with a responsive site design. Different tabs and call to action taps will be given ample space and visibility. Not only will this improve mobile website search results, but it will also bring more fluidity and a better user experience.

Low-cost and easy-to-maintain

Companies don't have to invest time and money in a mobile version in addition to a desktop version if they use responsive web design. Whether you need to create, scale, or update, everything can be done in one place, making it more cost-effective and time-efficient. It's also less expensive to maintain websites built with responsive UI, says an executive of a leading website designing company in Kolkata, India.

It improves your SEO ranks

Even as Google continues to emphasise mobile-first indexing, your SEO rankings are dependent on how user-friendly and speedy your mobile website is. When a user quits your mobile site right after entering, it raises the bounce rate and has a negative impact on the site. Furthermore, if customers do not appreciate their browsing experience, there will be fewer traffic and maybe negative reviews, which can negatively impact SEO. The amount of time spent on a page is a significant consideration for Google in determining how far the search results are pushed. Another essential factor in search engine optimization is the page load time.

Exceptional user experience

Flexibility and user-friendliness are crucial aspects that make your users like your website, regardless of the target demographic or niche of your material. Responsive fluid grids with no unnecessary elements, high-resolution adaptive images, more use of breakpoints, media queries, SVGs, minimal design, simple and readable fonts, and so on will make responsive UI work in your favour for a better user experience, which will boost your brand image and get you more positive reviews.

More conversions and leads

Your website will attract a larger audience, even beyond your target market, if it is responsive and professional. Shoppers, content consumers, and casual web surfers alike would have a positive user experience, increasing their likelihood of returning to your website.

Better analytics lead to better outcomes

With a single design that works across different platforms, it's easy to keep track of your site's growth. Your data science and analytics teams can produce superior results because all reports and data originate from a single source. Understanding how page views differ between mobile, desktop, and tablet visitors may help you figure out how to optimise your landing page and arrange critical call-to-actions in a way that maximises viewability and conversions.

Conclusion

Google's dedication to promote mobile-friendly designs has already been demonstrated. As per a responsive web design company in Kolkata, India, mobile-friendly design is not a technology in itself, but rather a strategy for providing the best user experience and keeping your company current with the best web design practises in the world of coding and design.