Social Media Marketer’s Tips on Creating Facebook Lead Ads

 Facebook Lead Ads - Overview

Facebook lead advertisements are just promoted forms. These forms allow marketers to capture info from customers while offering opportunities to connect, such as email subscriptions, demo requests, or contest registration. When a prospective consumer clicks on a lead ad, they're taken to a form with information from their Facebook profile already filled in. One of the most important features of lead ads is that they are mobile-friendly, says an experienced social media marketing executive in Kolkata. That's important for Facebook's 88 percent mobile users, especially since filling out forms on a PC takes 40 percent longer.

How to Create Facebook Lead Advertisements that Convert

Provide an incentive

If you provide anything in return, people are more eager to share their personal information with you. A good incentive, whether it's a coupon code or a free download, informs clients that you appreciate their information.

Make use of captivating content and formats

Lead advertisements, like any other Facebook ad, work best when the medium matches the message. For example, if you want to highlight numerous products or features, a carousel arrangement would be the ideal option. Short videos, on the other hand, are a great way to tell a story and raise brand awareness.

Maintain a simple form

The easier a form is to fill out, the more likely it is to be completed. According to the professionals of a Facebookmarketing agency in Kolkata, the likelihood of someone abandoning the form increases with each question you add. Only inquire about the most pertinent details. If you have multiple-choice questions on your form, keep the number of options to three or four.

Choose the correct audience to target

Your target audience should be in line with the goals of your lead ad. There are three main sorts of audiences from which to choose:

·         Audiences who resemble one another: Create a Lookalike Audience based on your most important clients to identify similar people if you want to grow your client base.

·         Those in your area: If you have one or more locations and your Facebook account is maintained by a Facebook representative, you can utilise the business locate function to target ads to people who are within driving distance of your stores.

·         Customised audiences: Users who have registered to your newsletter, recent site, and app visitors or people in your CRM are all examples of customised audiences.

Make a plan to follow up

A quick follow-up can greatly increase the likelihood of a conversion. And the sooner you get started, the better. Keep in mind that messaging applications are currently the most popular way for customers to communicate with the business. As per the survey conducted by a leading social media marketing company in Kolkata, customers prefer texting to phone and live chat over face-to-face communication.