You may be a great storyteller for your brand. One of the best of the century. But is your story reaching the right prospects at the right time? Is your story helping you get conversions?
If the answer is no, then the reason is you are not focusing on the proper channels to get your message across. But, worry no more. You have come to the right place.
In this blog, the digital marketing manager of our digital marketing agency in Kolkata, India, presents a list of four channels that your brand must focus on in 2022.
Get ready to make your message heard!
1.
Email marketing
Email marketing is one of the most essential digital marketing channels because it has the highest ROI of any marketing tactic.
The reason is that email marketing delivers highly relevant content to a subscriber's inbox in a non-intrusive manner.
Therefore, it is a great way to communicate with and keep in touch with your customers by informing them of upcoming events, additional services, or new product offerings and growing your customer base and sales.
2. Content Marketing
Content
marketing, like email marketing, is one of the most successful digital
marketing platforms for generating ROI.
This is why here at our digital marketing company in Kolkata, India, we focus on providing our clients with the best content marketing solutions.
Studies show that content marketing can produce three times the number of leads on a roughly 62 percent less budget than traditional marketing.
Blog posts, infographics, video content, news, checklists, case studies, webinars, and white papers—all these content types are great lead magnets.
Consider which type will be the most effective in communicating with your target audience, based on where they are in the five stages of the purchase cycle and how they absorb information.
3. Social Media Marketing
Social
media is one of the most vital virtual spaces to digitally promote your
business and products and build a loyal community of customers.
The power of social media is commendable since it allows you to reach many individuals in seconds upon putting out a post.
With about 59 percent of the world's population using social media, you must not pass up the opportunity to promote yourself on these platforms, says the SMM experts of our social media marketing company in Kolkata, India.
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