Declining Reach on Social Media Platforms Might Not Be Bad

 Sharing material on social media drove a lot of traffic to your website a few years ago. However, as social media channels became more nosy, traffic became more difficult to come by. New channels popped up, audiences became more divided, and being engaged on all of them became increasingly challenging.

Then, notably on Facebook, publishers began to observe significant declines in organic reach and engagement. The loss in organic reach on Facebook is currently gaining a lot of attention, with some even dubbing the recent modifications to the news feed "Facebook Zero". However, this is happening (or will happen) on all major platforms, including Instagram, Twitter, and LinkedIn Inc. says the executives of a social media marketingcompany in Kolkata.

They're all becoming paid marketing platforms, which means no more free rides on social media for publications and brands!

Is a decrease in organic reach, however, truly such a terrible thing?

We've all gotten used to obtaining free exposure from social media platforms. But… There are a couple of issues with that, in my opinion:

a) We become overly reliant on social media to drive traffic and income, so when the rules change (which they do all too frequently), our marketing results and business suffer.

b) It isn't measurable. When Facebook provides us with free traffic, it's like a faucet that turns on and supplies us with water. However, we have no control over how much water is released, and the tap can be quickly turned off.

So, how can you solve this issue?

Traffic is something you have to pay for.

Paying for traffic is scalable because, as long as you have the budget, you can boost traffic/conversion as much as you want (with some constraints).

However, as per the Facebook marketing agency professionals in Kolkata, you must first assign a value to your activity and then profit from it.

Constructing a sales funnel

You certainly want people to take action if you place a Facebook ad that directs them to your website. This might be:

·         Register for a free trial

·         Request a demonstration

·         Purchase a product

·         Get a copy of the guide

You'll need to create a funnel, figure out how much it costs to get users to your site, and then calculate how much profit you made.

If you're still establishing brand awareness, extending your audience, and so on, you might be okay with a loss (as long as it's not significant). You'll reduce the loss and establish successful advertising campaigns that earn a strong ROI on your ad spend as you improve your targeting and funnelling skills.

You may now pay to contact your prospective customers based on a variety of characteristics, including their hobbies and online behaviour, thanks to Facebook's powerful targeting tools. Additionally, custom audiences can help you get the most out of your social media marketing campaigns inKolkata.