Customizing your search advertising is a must if you want to get the most out of your PPC efforts and enhance Click-Through Rates (CTR). The days of expecting people to read a long text are long gone. Nowadays, PPC ads feature numerous extensions to attract consumers, transmit a lot of information in a short amount of time, and enhance CTR.

Google Ad extensions can be handy in this situation. To improve interaction in your search ads, Google Ads offers a variety of extensions, ranging from ratings to callouts and more. A comprehensive list of the top Google Ad extensions to employ for your PPC campaigns has been compiled by the best digital marketing agency in Kolkata, India.

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Some of the Top Google Ad Extensions

Location Extension

It allows you to include your company's physical address in the advertisement. It's perfect for companies that have a physical location and want consumers to come in. The location extension is useful since it informs people about the business's location. If people click the address, they are directed to Google Maps so that they can find the location. It makes it much easier for them to locate the address.

Sitelink Extension

Two to six sitelinks can be displayed per ad using a sitelink extension. Each sitelink can have a two-line description. It will route visitors to the most crucial pages on your website. Assume you provide web hosting services. You can add many landing pages to your sitelink extensions, such as dedicated contact us, hosting plans, VPS hosting plans, etc. and drive customers to those pages.

Call Extension

Potential customers can call a company directly using call extensions. It gives you a terrific chance to engage with your leads in a meaningful way. You can display the call extension in a click-to-call manner, allowing people to call by tapping or clicking the number or button. The user experience is considerably improved as a result of this, explains a professional of the digital marketing company in Kolkata, India.

Price Extension

When determining whether or not to buy something, price is a big consideration. There's no guarantee that if someone sees a text ad in the search results, they'll proceed to your website and look for pricing information. A price extension, on the other hand, allows prospects to learn the price of a product and visit your website to explore more. Being clear about price demonstrates your transparency, which may result in a greater CTR. Google can show up to eight pricing cards at a time.

Conclusion

Ad extensions allow you to take up more screen real estate and enhance the likelihood that users will click on your ad. You don't have to use all of the extensions listed here by the renowned Kolkata-based digital marketing company; simply select the ones that are most appropriate for your ad.