Customizing your search advertising is a must if you want to get the most out of your PPC efforts and enhance Click-Through Rates (CTR). The days of expecting people to read a long text are long gone. Nowadays, PPC ads feature numerous extensions to attract consumers, transmit a lot of information in a short amount of time, and enhance CTR.
Google
Ad extensions can be handy in this situation. To improve interaction
in your search ads, Google Ads offers a variety of extensions, ranging from
ratings to callouts and more. A comprehensive list of the top Google Ad
extensions to employ for your PPC campaigns has been compiled by the best digital marketing agency in Kolkata, India.
Some of the Top Google Ad Extensions
Location Extension
It
allows you to include your company's physical address in the
advertisement. It's perfect for companies that have a physical location and
want consumers to come in. The location extension is useful since it informs
people about the business's location. If people click the address, they
are directed to Google Maps so that they can find the location. It
makes it much easier for them to locate the address.
Sitelink Extension
Two
to six sitelinks can be displayed per ad using a sitelink extension. Each
sitelink can have a two-line description. It will route visitors to the most
crucial pages on your website. Assume you provide web hosting services.
You can add many landing pages to your sitelink extensions, such as dedicated
contact us, hosting plans, VPS hosting plans, etc. and drive
customers to those pages.
Call Extension
Potential
customers can call a company directly using call extensions. It gives you a
terrific chance to engage with your leads in a meaningful way. You can display
the call extension in a click-to-call manner, allowing people to call by
tapping or clicking the number or button. The user experience is considerably
improved as a result of this, explains a professional of the digital marketing company in Kolkata, India.
Price Extension
When
determining whether or not to buy something, price is a big consideration.
There's no guarantee that if someone sees a text ad in the search results,
they'll proceed to your website and look for pricing information. A price
extension, on the other hand, allows prospects to learn the price of a product
and visit your website to explore more. Being clear about price demonstrates
your transparency, which may result in a greater CTR. Google can show up to
eight pricing cards at a time.
Conclusion
Ad
extensions allow you to take up more screen real estate and enhance the
likelihood that users will click on your ad. You don't have to use all of the
extensions listed here by the renowned Kolkata-based digital marketing company; simply select the ones that are most appropriate for your ad.
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