Introduction
No
other topic in social media marketing
has generated as much controversy as Facebook's organic reach. While the
straight-cut answer is to kick in more time and money to paid Facebook ads, you
might be inclined to look at your organic posts through rose-colored glasses.
We got good news. You can snuggle the algorithm, reach a broad audience and
make Facebook a worthwhile distribution channel for your organic content. Before
diving into the good stuff to boost your organic reach, let us first explain
what reach on social media means.
Reach
on social media refers to the total number of people who have seen your ad or
content. It is often confused with impressions which refer to the number of
times any content from your Page or about your Page entered a person's screen.
Reach
can be broadly categorized into two types -
Page reach
Page
reach, also known as total reach on Facebook Insights, is a metric that reveals
how many unique users looked at any content linked to your Facebook Page in a
set time, says a Facebook marketing agency in Kolkata.
Post reach
Post
reach contains organic reach and paid reach. Organic reach is the number of
individuals who glimpsed a post that was not promoted with ad money, while paid
reach is the number of people who visited a post because you paid to promote
it.
Now
that we are clear, on to the tips!
1. Mix up your post formats
If
you mainly post images and your reach has been going downhill lately, aim to
create a few videos and see how they perform. If your videos are not gaining
the same reach they used to, try making link posts that centerpiece the
contents that will interest your audience. Even if you're getting proper reach
by often using the same Facebook post types, attempting new ones will keep your
content flow fresh and mesmerizing for your audience. Plus, you might dig out
new post formats on Facebook that perform even better.
While
Facebook has never officially given substance to it, many social media
marketers acknowledge that they spotlight posts in new formats in the News
Feed, getting them more reach. Trying out recently cooked-up post types may
have add-on benefits if the algorithm likes better the new formats, says the social media marketing company in Kolkata.
2. Go live and be authentic!
We
highly approve of working with live video content and stories. Live videos form
a bona fide sense of community in the comments section. Everyone is witnessing
and sharing the same experience simultaneously, so they all have a common point
of contact to associate. And with the Facebook algorithm prioritizing posts that
induce more "meaningful interactions," it takes your organic reach
sky-high as a result. So, we highly recommend you create live video content and
stories that click with your audience and get them to start conversations in
the comments.
3. Use striking images and videos
Having
aesthetically engaging content is vital to striking out a mile in people's
increasingly crowded News Feeds. A current survey discovered that over 60% of
marketers reckon visual content is crucial for their social media strategy. And
that's not only in their heads—Facebook posts with images get 2.3 times as much
engagement as those without images.
Plus,
posts that get more engagement get boosted in users' feeds, grabbing them more
reach as well. That's why visual content is key to enhancing the spread of your
Facebook posts. You can't post every single thing to Facebook, though.
Publishing shoddy images and videos could damage your brand's reputation and
strike you as unprofessional.
According to the Facebook marketing agencyin Kolkata, organic reach for brands on Facebook is essential. Keep
testing new tactics, experimenting with your technique and releasing amazing
content and you'll see outcomes eventually. So keep calm and start posting!
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