Strong typography is essential for brand engagement as well as creating the tone and identity of your company. One of the top 10 website design companies in Kolkata, India, breaks down the best approach to choose the proper typography for your company, from serif to display fonts, with an overwhelming number of choices.
Know your Brand's Identity
To begin, what is your brand's personality? Typefaces are a wonderful method to communicate your company's tone; therefore, it's crucial to know how different fonts make you feel and what characteristics they have.
Serif typefaces, for example, are one of the oldest font styles, and are considered elegant and stylish. Consider the typefaces used by Vogue and Time Magazine, for example.
Sans serif fonts, however, offer a more contemporary and clean appearance, resulting in a minimalistic design. For their logos, bigger companies like Spotify and Netflix employ a sans serif typeface.
Maintain a Hierarchy
The typographic hierarchy refers to how fonts are arranged. Its main goal is to improve communication by allowing viewers to better understand your brand. This could take the form of:
The primary typeface is the standard typeface that expresses the brand's overall identity.
A secondary typeface works in tandem with the primary.
The tertiary type can be utilized as an accent.
Using different fonts to create something visually engaging and interesting can look amazing and complement each other effectively, explains a website designing company in Kolkata, India.
Ensure the Typeface is Versatile
From social media to packaging to desktop web design and smartphone interfaces, the typeface(s) you choose must be able to give consistent brand expression across all touchpoints.
If your logo incorporates a phrase, it must be readable on a small scale to a large scale. Choosing a font family that comes in a variety of weights and styles is a fantastic method to maintain brand consistency.
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