Websites are made up of several elements. Each of these elements plays off of each other and contributes to the overall user experience. However, among these elements, five are fundamental and absolutely essential. Therefore, if you are planning to develop a website of your own, it's necessary to make sure that you pay utmost attention to these elements.
- Mobile-Friendly Design
In the second quarter of 2020, smartphones (excluding tablets) accounted for 51.53 percent of global website traffic. As more individuals use their phones as a major source of internet connection, this trend is projected to continue. As a result, it is necessary for modern websites to be mobile-friendly.
A mobile-friendly layout refers to the use of responsive web design, which is a design method that allows websites to 'adapt' to various screen sizes while maintaining usability and user experience.
When accessed on a mobile device, 85 percent of users say that a company's website should be as excellent as or better than its desktop website. That means that any website that does not use responsive design will provide an unsatisfactory user experience, resulting in a loss of traffic, revenue, and credibility, says the web development company in Kolkata, India.
2. Typography that is both clean and bold
Modern website design includes safe, clean, and bold typography.
The following elements must be present in clean
typography:
·
Text that is appropriately sized,
usually larger than 16px Black/gray typography, in accordance with the
background hues or images
·
Web-standard fonts
·
There is sufficient space between
lines to allow for easy reading.
Consider using a font that will be consistent across pages and other online resources you may provide.
3. Cross-browser and device compatibility
According to a web design and development company in Kolkata, India, every design element coded into a website must be displayed and function flawlessly on every device and browser that the site is viewed with. Iterative testing on real browsers and devices is the only way to achieve this level of consistency.
Unless testers and designers have access to an in-house device lab twenty-four hours a day, seven days a week, they must rely on cloud-based testing tools to perform the same functions. Developers and designers can upload software and conduct the necessary tests on real devices using cloud-based testing.
4. Search Engine Optimization
Modern website design elements can help boost a site's SEO ranking significantly. Some of these elements include meta tags, heading tags, and other HTML coding hacks found in the website's back-end code. Insert, tweak, and optimize these elements to reap the full benefits of Google's SEO algorithm.
5. Optimization for Speed
The bounce rate for
web pages that load in less than five seconds is 38% and conversion rates can
drop by 7% if a load time is delayed by 100 milliseconds. These figures clearly
demonstrate the importance of speed in modern web design — on both desktop and
mobile platforms.
Websites must load
instantly in the age of instant satisfaction, or they will be abandoned, says
the best web development company in Kolkata, India. Fortunately,
developing a website design that is optimized for fast page load times isn't
difficult. To accomplish this, follow these simple steps:
·
Optimize all images, regardless of
size.
·
Choose a robust hosting environment,
be it VPS hosting, shared hosting, or even a server dedicated to your site.
·
Use compression to keep files
smaller.
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