According to a social media marketing agency in Kolkata, Instagram is one of the most important social channels around, and we're positive that any marketer not yet using it is missing out on something big.
Therefore, kudos if you've decided to get your brand on Instagram. You are already one step ahead in driving profitable traffic to landing pages, growing conversions, and building an engaged audience.
However, if your Instagram presence isn't as strong as you'd like, it might be time to learn how to sharpen your techniques for gaining actual, organic Instagram followers.
Here are five simple tips from the best social media marketing agency in Kolkata to get your follower count up in no time –
Optimize your
Instagram account
Your Instagram bio and image serve as the foundation of your brand identity. As the link in your bio is the only route to direct Instagram visitors to your website, it's vital to optimize your account.
If you're unsure where to connect, try marketing or product pages relevant to your Instagram account's unique keywords, campaigns or hashtags. It's OK to link to your homepage, but why not make the transition from your bio to your website as fluid as possible?
To make your username more searchable, keep it close to your actual brand name. If your company name is long, shorten it to something easy to remember for your target audience. In your username, avoid using numerals or unusual characters. Keep it consistent with the names of your other social media accounts.
Maintain a content
calendar
When it comes to gaining followers, posting at random times is the worst thing you can do, says a digital marketing company in Kolkata.
Therefore, maintain a consistent posting schedule to combat. Sticking to a schedule will help you provide a consistent experience for your followers and keep them in the know of your brand.
If you're wondering how you're going to remember to publish at these different times in the day, the best thing to do is develop a content calendar before the start of each month.
Focus on UGC and collaborations
The greatest approach to attract customers to follow you is to go in front of them and be present. Being active on both your own and other people's Instagram accounts is crucial. Therefore, consider sponsoring user-generated content to get your brand in front of customers' feeds.
You can also hold Instagram contests to promote your business to a larger audience, says the social media marketing agency in Kolkata. These campaigns increase social proof by demonstrating that your fans care enough to repost your content or create their own UGC.
Another way to boost your follower count is to get your handle in front of a much larger audience. Try to collaborate with larger Instagram accounts in your industry, such as notable influencers in your field, to share your content with their followers.
Just make sure you're offering something worthwhile. The last thing you want to do is come off as a salesman on steroids.
Post relatable content
While this is easier said than done, it is essential to learn what content your followers want to see and invest in producing such content. On Instagram, you'll quickly notice that some content performs better than others. This is why testing is so critical.
Examine various filters, captions, and other elements to see what works best with your target audience. Whether it's filters, content types, or post times, the smallest detail can make all the difference. Therefore, keep your ear to the ground for new Instagram trends so you can post popular content.
If you don't know where to begin, look at your competitors.
While you shouldn't directly copy your competitors, taking notes on what they're doing or posting that drives engagement will help you design your strategy. A little competitive research can go a long way.
Find relevant
hashtags
Hashtags are one of the tried-and-true ways to gain Instagram followers. For years, hashtags have been an essential tool for discovery and extending social reach.
For starters, look for hashtags that aren't overcrowded. It would help if you found hashtags that your target audience is more likely to check. According to the digital marketing company in Kolkata, if a relevant connection is made, these users will be likely to follow your account.
Don't enter the hashtag universe blindly; know what you're tagging so you can grow your following.
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