Value of Product Descriptions: Digital Marketing Agency Explains

 According to recent estimations, there are between 12 million – 24 million eCommerce sites globally. The figure clearly illustrates the fierce competition that you are up against. Therefore, you need to make sure your site is of sterling quality to compete with the bests. 

 

                                                      

Now, eCommerce sites have many aspects that contribute to providing users with a shopping experience worth remembering and craving. Among these, one of the basics (without which your prospects will be bouncing away faster than you can say "Buy Now") is product descriptions, says a digital marketing company in Kolkata, India.

 A product description is a characterisation of the product you are offering, which includes high-quality images or videos, and it must be written with the consumer in mind. 

 Let's see why product descriptions are so crucial for the success of your eCommerce business and how to write a selling description.

Why are product descriptions important for your business?

 When people search for a product online, they are likely to come across it on multiple websites, each with the same product description. This is irritating since it isn't helpful and doesn't address their questions and complaints. 

 Furthermore, it demonstrates that those brands do not care enough about their customers (after all, they didn't even care to write personalised descriptions.) If you're one of those businesses, it's only natural that you've got a lot of abandoned carts and customers who never come back.

 Product descriptions are essential. They demonstrate your authenticity by explaining why customers should choose your brand and why your product is a perfect fit for them, says the best digital marketing company in Kolkata, India.

 You can also optimise your product content for Google Search to ensure that your products appear on Google's first page, boosting customer confidence in your online store.

 Product content that is legally compliant, accurate, and complete in a way that customers understand how your product will resolve their problem or need will set you apart from the competition and increase your sales.

 Make your prospects feel special and unique by writing genuine product descriptions that are so appealing that they can't resist purchasing the item.

How to write a product description that sells?

 Here are some tips from a digital marketing company in Kolkata, India, to write descriptions that persuades your prospects to click "Buy Now".

 

• Create an accurate product description to set yourself apart from the competitors.
• Be legally compliant and only utilize accurate, dependable information from reputable sources.
• Understand and respond to the customer's demands and questions
• Use language they can relate to
• Highlight the features and benefits they value and help them imagine how they would feel if they had your product.
• Be clear, concise, and thorough.
• Use attractive visuals and high-quality short movies to describe better your product, its functioning, and how utilizing it would improve someone's life.
• Use terms that convey a sense of urgency and exclusivity, such as "must-have," "only now," and "purchase it before it's too late."