5 Facebook Ad Types: Social Media Marketing Agency Explains

 Are you planning to advertise your brand on Facebook? You might be considering which option you should choose. 

There are so many of them, each with its own perks. However, without the right strategy and usage, your advertising efforts will elicit no result, rendering your ad spend null and void.

This is why, whether you take your advertising in your hand or take the help of a social media marketing agency in Kolkata, India, you need to clearly understand the different types of ads and what each of them offers.

So, here are five Facebook ad types and everything you need to know about them.

 

Canvas Ads  

Canvas advertisements are a mishmash of videos, still images, text, call-to-actions, and other interactive collateral.

You may have seen the intriguing demos of Facebook Canvas Ads in action but were put off by the seemingly time-consuming creation process. You may be asking whether the time invested is worthwhile in terms of the end result?

According to statistics, yes!

Canvas ads, when done well, can be highly engaging. As a social media marketing agency in Kolkata, India, we frequently use canvas ads to promote our clients' products and services. And according to the FB analytics data of our clients, 54% of their users who open a Canvas ad view at almost half of it, and the average view time per ad is about 30 seconds. 

The reason for the impressive view time is that multiple ad types allow for unparalleled storytelling, which gets users immersed.

The other significant advantage of the Canvas ad format is its speed. Your products and lead forms open directly within the Canvas, and they do so almost instantly. 

There's no need to redirect to those annoying, slow-loading landing pages. Hence, it allows customers to effortlessly skip a critical stage in the purchasing process.

 

Carousel Ads

Carousel ads are designed to display multiple products (or parts of the same product) in a single, swipe-able ad.

Carousel ads allow advertisers to display up to ten images or videos in one ad, each with a different CTA, and link to different landing pages from each ad panel. 

They're impactful on both desktop and mobile, and they're available for the majority of Facebook ad objectives—so don't feel limited if you're not looking for online sales.

 

Engagement Ads

Do you know the common issue for many businesses? They have a decent number of 'page likes' on their company's Facebook page but have trouble reaching the majority of their followers. 

According to the best digital marketing company in Kolkata, India, engagement posts can be of great help if you have the same problem. 

To set up an engagement ad, simply select the "Engagement" marketing objective. In this case, "engagement" includes comments, shares, likes, event responses, and offer claims. You can reach out to people who already like, comment, and interact with your content by running engagement ads. You can also use Facebook's plethora of targeting options to get your content in front of new sections of the population who are equally likely to engage.

GIF Ads

The shorter a video, the easier it is to persuade viewers to watch it all the way through. 

That's right up the Graphics Interchange Format's alley (GIF). Why create a 5-minute video to tell your brand's story when you can elicit the desired reaction in less than 10 seconds? GIFs exist between images and videos—they're basically concise videos that play on repeat and don't take much time and effort to create.

 

Lead Ads

Lead ads on Facebook are a mobile-only solution created to allow advertisers to avoid sending prospects to time-consuming mobile landing pages. 

Lead ads allow you to use lead forms to gather information like names and job titles, phone numbers, and others that can be used to market or remarket your products. And the great thing about such ads is your leads won't have to leave the Facebook app to fill out your form.

And that's it. 

Now that you know about the various FB ad types, you can start trying them out.

However, if you want to make social media one of your primary marketing channels, you should consider taking the help of a social media marketing agency in Kolkata, India.

Social media marketing agencies employ experienced content creators and social media marketers who can help you develop effective ad campaigns. 

Apart from ads, they can also help you establish a sustainable relationship with your followers, which will translate into better sales revenue.