Social Media Marketing Agency's Tips to Ace Instagram Algorithm

 Social media algorithms are constantly changing. They shapeshift each year to form improved versions to provide users with the best experience as possible. 

For instance, the Instagram algorithm is a collection of factors that helps the platform determine which posts should appear at the top (and bottom) of a user's feed. The algorithm is periodically tweaked to provide users a personalized news feed consisting of content that they find interesting.

So, no matter how exquisitely you curate your content, if you fail to appease the almighty algorithm, you will be left down in the dumps, says the SMM expert of our social media marketing agency in Kolkata.

But how do you work with something that always keeps changing and upgrading? Hold on to your horses because this blog will tell you how.

Here are four tips for acing the Instagram algorithm and growing your account.

 

1.   Figure Out Your Optimal Time to Post

Audience engagement is a common signal to Instagram algorithms to rank your content. The more engagement your post garners, the more chances of you ranking higher on your user's feed. 

This is why posting your content when most of your users are online on Instagram is essential. 

Distributing your content at those optimal times will increase your chances of reaching a large number of your audience, thus improving your engagement possibilities.

You can find your optimal time to post based on your prior performance and your audience's online activity.

 

2.   Make Some Reels 

According to one of the best Instagram marketing companies in Kolkata, reels receive more attention than standard Instagram videos. This means that sharing Reels can help you gain popularity on Instagram.

Here's what you should (and shouldn't) do if you want your Reels to get noticed:

• The video should be shot in a vertical orientation.
• Avoid using low-resolution videos.
• Use all of the other features — music, filters, camera effects, etc.
• Keep your Reels short and entertaining. Instagram's algorithms appreciate (and rank) amusing posts.

 

3.   Use Hashtags 

Adding detailed and correct hashtags to your Instagram posts helps the algorithm understand thepost. 

If the algorithm recognizes your content, it will be easier to share it with individuals who are interested in that topic, thus enhancing your reach.

Using hashtags appropriately entails more than simply plastering #followforfollow or #instagood on every post. Instead, research postings in your niche and select hashtags that accurately describe your post.

 

4.   Consistency is the Key 

Whether you want to increase your followers, expand your reach, or boost engagement (these three things are connected), you need to post consistently.

Don't worry. Consistency does not mean that you need to post content every hour. That will only help you get labeled with "Get A Life!" 

According to the SMM expert of our digital marketing company in Kolkata, posting about two to three feed posts per week and two Stories per day is enough to build an Instagram following. However, the numbers may vary according to the brand and the industry they represent.