Any eCommerce store faces various challenges, the most important of which is finding ways to differentiate yourself from your competitors.
With the eCommerce market becoming more competitive, keeping up with the latest strategies can benefit your business.
Therefore, in this post, the digital marketing experts of our digital marketing company in Kolkata will share five effective strategies you can use.
Greet
Your Customers
Because the customer is essential to your business's success, they must have a positive experience with you.
Sending a nice package to your customer with a coupon for a future purchase will undoubtedly increase their chance of returning to your brand.
If you sell your products on Amazon, include a care package with your branded website so customers can make future purchases directly from you.
This is critical to boosting your profitability and revenue and the likelihood of your brand taking off on your own website.
Make
Your Product Pages Stand Out
According to one of the best SEO companies in Kolkata, it's crucial to write an excellent product title and include keywords in the title tag that people frequently search for online when looking for products like yours.
Keep track of the keywords relevant to your product and write clear, unique, and relevant descriptions of what you offer.
If you are uncomfortable handling SEO work yourself, a professional digital marketing company can help.
Increase
Brand Awareness
Getting people to discover your brand and come back again in the future is the goal of brand awareness.
Post on social media channels regularly and combine organic content with paid promotions to do so effectively, says the social media marketing expert of our digital marketing agency in Kolkata.
You should also have a strong SEO strategy so that your content appears on the first page of search results when customers are looking for products.
Stay
in Touch by Growing Your Email List
Email continues to be a high-performing channel. Marketing emails are said to influence purchasing decisions of 59 percent of consumers.
Want to leverage the power of email marketing? The first step is collecting emails. On your website, always include an opt-in email capture form and add one during the checkout process.
Give something in exchange for signups, such as a discount code, free shipping, or other valuable offers.
Start with a couple of weekly email campaigns and increase the frequency to find the right balance between high open rates and low unsubscribe rates.
Include articles, videos, guides, and special offers to personalize the content and keep it interesting.
Market
to All Stages of the Funnel
Consumers today don't just buy products. Before making a purchase, they conduct research and weigh their options.
An eCommerce content marketing strategy will help you attract, convert, and retain customers. However, it will only be truly effective if you target all the following stages of the sales funnel:
- Awareness - Prospects have a
problem they need to solve, and they need to know you can help.
- Interest - Prospects have heard
of you, but they're still looking around or conducting research.
- Purchase - Prospects become
customers for the first time when they make a purchase.
- Repeat - Customers come back to continue solving the same problem or to solve new ones. In both cases, their previous experience dictates whether or not they come back to buy from you.
According to one of the top 10 SEO companies in Kolkata, you can target all the stages by creating various content like how-to videos, articles that explain the product's benefits, and buying guides.
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