Lead Magnets & PPC: Digital Marketing Agency Explains

 Oh, PPC, thou art an astounding marketing beauty - generating leads and conversions in thousands.

Is your PPC worth such Shakespearean praise? If you're using lead magnets to compliment your paid traffic, it is worthy! 

If not, this blog will help you get there.

We are a full-service digital marketing agency in Kolkata, India, and in this post, we will share with you three lead magnets that will complement your paid traffic.

But what are lead magnets? Why should you focus on them? How to get started with creating them?

Relax, take a breather and read ahead.

 

What Are Lead Magnets and Why You Should Use Them?

A lead magnet is an incentive that allows you to quickly and easily collect contact information. You provide valuable content to a user, and in exchange, they give their name and email address. 

Lead magnets are designed to be a give-and-take, so it is crucial to design content that provides a user with something valuable they would not find elsewhere.

According to one of the best PPC companies in Kolkata, India, using a lead magnet will help you establish a relationship with your prospects right away. 

In addition, rather than wasting time nurturing ineffective leads, the lead magnet identifies which users are genuinely interested in your brand or service. 

If your offer didn't apply to them, they would have declined it. Thus, the lead magnet's content serves as a springboard for nurturing your lead further.

Now that the "what" and "why" is answered let's see how you can create your own potent lead magnets.

 

The Alchemy of Lead Magnet - Digital Marketing Agency Explains

First and foremost, you must determine who you want to sell to. It's pointless to create long-term content if you don't know who you're writing for. 

Establish your current user base and identify your ideal buyer avatars or personas. 

Find out their problems, the issues they are dealing with, and what valuable content you can provide that will help to mitigate these issues or provide additional insight.

Leverage the data that you gather from your buyer persona research to help figure out what kind of lead magnets you should create. 

 

Three Types of Lead Magnet to Complement Paid Traffic

 Ebooks

When you look at your Facebook or Instagram feed, you'll notice that ebooks are a popular lead magnet. Some of the widely used types of ebooks include cheat sheets, templates, checklists, and worksheets.

PPCexperts of our PPC company in Kolkata, India prefer this lead magnet as these are simple to make as well as effective. 

All you need to do is simply download a template, customize it with your content and branding elements like colors, fonts, and logos, and you can publish it in under a week.

However, make sure your choice of a lead magnet falls in line with the product you're promoting.

Another important consideration is the amount of free time available to your target audience. 

A short case study or template would be better if you target busy people, but long in-depth ebooks and white papers can be used if your audience has more free time.

 

Webinars

Companies use webinars to promote various products, including courses, consulting services, and software. 

Marketers often use them to sell ecommerce products as people will always be interested in signing up for one-time live events. 

In addition, webinars can help you lower your CPA (cost per acquisition) as people are more receptive to your pitches after a live educational presentation. Hence, a good percentage of webinar attendees convert to sales.

A webinar has many components, but the video presentation is the most important. 

Fill it with lots of unique tips your audience may not have heard. You should also pay attention to the timing. According to a digital marketing executive of our digital marketing agency in Kolkata, India, attendees usually prefer webinars that are 45 minutes in length. 

Make it as enjoyable and engaging as possible to reduce the dropout rate.

Quizzes, Polls, and Surveys

Quizzes, polls, and surveys are interactive elements that allow you to learn more about your prospect and provide them with relevant information.

Studies show that lead generation quizzes can reduce your cost per lead by up to 90%.

The reason why these lead magnets work is that they allow you to create personalized reports, change the completion message based on the user's input, and integrate directly with some CRMs to quickly follow up with leads.

So, that's it. Now go ahead and make your paid campaigns worthy.