All of your digital marketing efforts hinge on your website. Your SEO, social media, pay-per-click (PPC) advertising, and email marketing campaigns all point to your website.
Think
of it as your digital store, where your visitors decide whether they want to
buy from you or get out of there.
Given its importance to your business, the design and functionality of your website must adhere to industry best practices as well as current trends and customer expectations.
In this post, we, a web design and development company in Kolkata, India, will share some important web design stats that you should be aware of in 2022.
Here
it goes.
You Only Have 50 Milliseconds to Make a Good First Impression
Your visitors will judge your business in about 50 milliseconds based on the design of your website. The first 50 milliseconds determine whether or not the user will remain on your side permanently. Structure, colors, texts, fonts, and spacing are all factors that influence first impressions.
Your website must be the following to capture a user's attention within the tiny window of opportunity:
·
Simple – Because of its visual simplicity, minimalism has been
one of the most popular website design trends for several years.
·
Representative – Visual elements should accurately reflect your
brand.
·
Familiar – Web designs that do not meet users' expectations may
leave a negative impression. A furniture business, for example, should have a
website that looks like it sells furniture. Every element, including
typography, colors, and content, should reflect the furniture being sold.
Your Audience Wants to Browse You on Their Mobile
More than 90% of the world's internet users access the internet via a mobile device.
As a result, if your website isn't mobile-friendly, it's a significant issue, especially in terms of your company's reputation.
In a Google study, 48 percent of respondents said they were annoyed when they came across a website that wasn't mobile-friendly, and 36 percent said they felt they wasted their time visiting those sites.
So, to improve your mobile website design strategy, follow the best practices of one of the best web development companies in Kolkata, India:
·
Prioritize – On your page, only show the most essential visual
elements, such as your logo, an easily accessible navigation menu, detailed
information about your offerings, a call to action (CTA), and a live chat
button.
·
Use readable texts – Studies show that users only read about 20%
of the words on a webpage. As a result, bold fonts are required to make your
page scannable and digestible for readers.
·
Mobile layout optimization – Mobile screens are smaller than
laptop or desktop screens. Therefore, for accurate tapping, hand-held device
targets should be between seven and ten millimeters. Also, remember the
"thumb zone" and keep the majority of your interactive content,
particularly CTAs, within the area.
Your Website Should Be Up to Speed
According to Google, as page load time increases from 1 second to 3 seconds, bounce rate increases by a mammoth 32%. As a result, if you want to keep your customers, you must optimize your site speed.
Here are some techniques that we use at our web development company in Kolkata, India, to help our client's websites load faster:
·
Keep an eye on your Speed – Many factors influence how quickly
your site loads, so it's good to keep track of it. This practice aids in the
early detection of problems, allowing you to make necessary improvements before
they become major concerns.
·
Reduce image sizes – Images, especially high-quality ones, can
significantly slow down your site. Therefore, it is essential to compress your
images in a way that keeps the quality and helps them load faster. Resizing
22MB of images down to 300KB can reduce the time required for users to interact
with a site by 70%.
· Reduce plugins – If you have a WordPress site, plugins can help you speed up and improve your site's performance. However, going overboard and installing too many can slow it down.
Successful web development requires years of experience, time, and attention from expert web developers.
This is why, if you want to stay on top of website design trends
and make the most of your digital store, you should hire the services of
a web design and development company in Kolkata, India.
Hiring an agency will give you easy access to the technical expertise of professional website builders.
Their years of experience working for clients representing several industries (probably, including yours) will help them develop the best and most effective web design solutions for your business.
Posts
0 Comments