Digital Marketing Agency’s 4 Tips to Make a Great Landing Page

 





If you are a company using a variety of marketing tools and tactics to engage customers, increase conversions, and boost sales, it is easy to overlook some aspects, for instance, your landing page.

Landing pages are often-overlooked web pages that businesses can effectively use to convert site visitors into leads.

In this post, the lead web developer of our full-service digital marketing agency in Kolkata, India, lists 4 tips to create a great landing page.


Following these will surely get your conversion metrics higher.

So, here it goes.

A Clear CTA


Every landing page should, at its core, be a call to action. However, you should include a specific CTA stating what you want the visitor to do. Otherwise, it will be ineffective.

According to one of the best PPC companies in Kolkata, India, here are some CTAs that you can use:

  • Talk to Us.
  • Checkout.
  • Here's More for You.
  • Submit.
  • Request a Quote
  • Claim Your Rewards.
  • Let's Start Your Application Process.

Or, you can oil your creativity and come up with something that suits your business and your users. Just make it intriguing.

Copy That Grabs Your Attention


The copy is at the heart of any content strategy.

If you want to ensure that the visitor reads what's in front of them and acts as per your wishes, the on-page writing must be compelling.

Copy that is compelling for landing pages should be:

  • To-the-point.
  • Include an eye-catching headline.
  • Focus on the benefits of using your service or products.
  • Use plenty of white space and visual aids to make your document readable.

Designing with Imagination

According to one of the best web design and development companies in Kolkata, India, creative design is critical if you want to capture the reader's attention. However, it should never be complicated

Text and images should be visually consistent with contrasting colors, buttons should be easy-to-find, and the overall design should be simple.

Your Landing Page is Not Your Homepage


Although all landing pages are web pages, not all web pages are suitable for use as landing pages.

In other words, landing pages are meant to be campaign-specific. For instance, if you are a dentist promoting your teeth whitening services using PPC, your landing page should be specific to teeth whitening.

However, far too many businesses send visitors to their home page.

If you are one of them, you're missing out on a huge opportunity to direct the interested reader towards a specific action.

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