SEO Company's Tips on Creating an SEO-friendly Website Structure
Website structure refers to how the web pages on your site relate to one another. This includes how pages branch off from your home page into subtopics and folders.
Since your structure is
the framework of your website, it's essential to get it right from the start.
Just like a solid foundation keeps your house standing with its head high for years, a solid website structure prepares you for SEO success.
Want to know how to plan a website structure and get it straight? Read ahead.
According to the SEO experts of our SEO company in Kolkata, India, here are five steps that you must follow for an SEO-friendly website structure–
Hierarchy
Hierarchies fulfill our deep needs for order and security. Here's an example to help you understand.Imagine you made your query on Google and came by a cluttered site with no structure or order. The menu is topsy turvy, links are broken, and the products or service you came searching for is nowhere to be found.
How long would you be willing to endure the blasphemy? Not long, I suppose.
Therefore, making your site's hierarchical structure relevant and flawless to your prospects is essential, says a digital marketing company in Kolkata, India.
The hierarchy of your site requires you to prioritize specific topics and sections.
For instance, a page dedicated to your best-selling products should sit higher in the hierarchy than your media release page.
Review the primary resources that can help your visitors make buying decisions, bring in revenue, and feature them prominently. You can house the subcategories and individual pages within the primary resources.
For example, suppose your business offers multiple services. In that case, one of the categories branching off your home page should be "services," and within the services should be the individual pages of all the services you offer.
Organize Matching URL structure
Concise and readable URLs help your site gain exposure and qualified traffic.
When users see the words that they use to make their query in the search results, it influences their decision to choose one result over another.
For example, if you are looking for SEO services in Kolkata, which URL will you be willing to click - one that reads "https:// www.digitalgoogly.com /folder1/588920" or https://www.digitalgoogly.com/search-engine-optimization.
Make Your Site Easy to Navigate
A website's structure determines the difficulty of clicking through to a part of your site.
For instance, if you want visitors to get to the contact page and leave their information, and the page is concealed beneath layers of subfolders, you can say goodbye to your hopes of generating leads.
Therefore, our SEO Agency in Kolkata, India, believes that click depth should present enough choices to users while staying clear of an excessive amount of categories and subcategories.
Sprinkle Breadcrumbs
Website breadcrumbs are the ordered trail at the top of a site that appears when you get deeper within the structure.
They serve as directions and help users trace their steps back to a familiar location.
Search engines love websites that help make a visitor's journey easier; therefore, they respond positively to the usage of breadcrumbs.
Link Your Internal Pages
Practicing internal linking for your website structure helps connect and establish a relationship between pages and content on your site.
As search engine bots (the tools used by web search engines to build their databases of websites) crawl along one link to the next, on-site links can give Google a fuller picture of what you have to offer.
Internal linking not only helps bots but also users explore your site more flawlessly.
Therefore, ensure you have a network of links across your site.
A pro tip from the best SEO company in Kolkata, India - try to link to your most popular web pages to inject more ranking value into them for robust SEO optimization.
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