Facebook Marketing Agency's 4 Ways to Lower Fb Ads CPC

Are you running out of your social media budget sooner than you reach your goals? Then this blog will help you turn things around.

In this post, a Facebook marketing agency in Kolkata lists four tips for lowering your Fb ad CPC.

Here it goes.

Keep An Eye on Your Relevance Score

Your relevance score directly affects your CPC, so it's essential to keep an eye on it and understand what it means. This score shows the relevance of your ad to the people you want to reach.

The score increases when people engage with the ad, click on it or save it. The score goes down when the ad is hidden.

Facebook gives more attention to ads with high relevance scores, and if you have a high score, your CPC will go down.

This brings down the price of your ads, sometimes by a lot. So, make your ads more interesting and more valuable to the people you want to see them.

Increase Your Click-Through-Rate

Click-through-rate (CTR) is the number of times your ad gets clicked on divided by how many times it's shown, says a PPC company in Kolkata. If CTR goes up, your relevance score will also increase, making your Facebook ads cheaper.

Some of the best ways to get more people to click on your ads are:

• Use appropriate CTA buttons. For example, if you are targeting new prospects, a "Learn More" button will get more clicks than "Shop Now" as the new prospects don't trust you yet to commit to buying from you.
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• Write clear, simple copy that gets right to the point and doesn't leave users guessing.
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• Don't show the same ad to the same person too often. If you do that, your CTR will go down.

Utilize Retargeting

Retargeting is when your ads are shown to people who already know you and your product.

Because this is a "warm" audience, they will be more likely to interact with or click on your ad, which will increase CTR and lower CPC, according to the Facebook marketing agency in Kolkata.

A/B Test Images & Copy

To keep your CPC low, you should test everything with A/B testing, according to a social media marketing agency in Kolkata.

Even if you think you have the best offer, you must split test it. Make different versions of an ad campaign with different pictures, videos, and text.

This will not only help you figure out what your audience wants, but you can run the campaigns with higher CTRs and stop the ones that aren't working. It will also keep your ads fresh and interesting for those who see them.