ORM Company's Tips to Identify Fake Customer Reviews

Have you ever considered a product and questioned the integrity of the reviews? If so, you were likely less inclined to purchase that product due to the complicated and perplexing world of fake reviews.

Both positive and negative online reviews significantly impact customers' purchasing decisions for every brand, so understanding how to spot fake reviews online is crucial.

According to an ORM company in Kolkata, here are three ways to detect fake customer reviews –

Watch Out for Certain Words

The words "Me" and "I" are frequently used in fake reviews, as are numerous verbs. False reviewers often overuse them to increase their perceived authority and win people over. Customers who are being truthful prefer to use nouns.

For instance, this is what a genuine review of a café looks like - "Awesome ambience, sophisticated atmosphere, delicious food and polite staffs."

Look Out for Scene-Setting

Another way to determine whether reviews are authentic is to watch for scene-setting. Before discussing the issues, they faced, fake reviewers often detail a specific person, place, or event.

For instance, a fictitious hotel review might mention a memorable trip for the couple's anniversary. Genuine reviews may bring up these points, but they tend to concentrate more on particulars, like the issue with the cost, the breakfast, and the check-in procedures.

Be Wary of Black and White Reasoning

Most of the time, people do not have absolute love or hate for a good or service. One of the best online reputation management companies in Kolkata claims that fake reviewers, on the other hand, always present black-and-white reasoning in their reviews.

If all of a reviewer's previous comments are either wholly positive or totally negative, then they might be faking their experience.

What to Do if a Business Receives a Fake Customer Review?

Keep the points mentioned above in mind to distinguish between fake reviews from the real ones and act accordingly.

According to the ORM company in Kolkata, upon discovering that a review is fake, you can take these three steps to address the issue –

• Try Getting the Review Removed
• Consider Responding Publicly
• Attract More Positive Reviews