According to a digital marketing agency in Kolkata, there is much dispute about whether organic or paid promotion is superior. Some feel that content marketing is a never-ending aspect, while others say that PPC is a terrific approach to enhance conversion rates and give rapid, predictable results. Whatever side you belong to, you can integrate both techniques and develop a hybrid digital marketing campaign.
This blog will address the combination of PPC and Content Marketing and why they complement each other. Before discussing this, it is important to know what PPC and content marketing are.
What is PPC? Explains a digital marketing agency in Kolkata
PPC or pay-per-click is a marketing model of digital advertisement where the advertiser pays remuneration every time one of their advertisements is clicked. It is basically paying for target visits to your website or the app, or the landing page. When PPC works well, the charge is little since the click is worth more than what you spend for it. For example, if you spend Rs. 3 for a click that leads to a business of Rs. 300, it means you have made a tidy profit.
As per a digital marketing company in Kolkata, PPC advertisements come in various kinds and sizes (literally) and can contain text, graphics, videos, or a combination of the three. They may be found on search engines, websites, social media platforms, and other places.
One of the most common types of PPC is search engine advertising (also known as sponsored search or search engine marketing). It enables marketers to bid for ad placement in a search engine's sponsored links when someone searches for a product or service similar to theirs.
How does PPC advertising work?
According to a digital marketing agency in Kolkata, the process of PPC advertising is mentioned below:
● Select the type of your campaign based on your objective.
● Refine your targeting and setting (locations, devices, schedule, audiences, etc.).
● Provide your bidding strategy and budget.
● Input the destination URL of the landing page.
● Build your ad.
Once your ad is online, the algorithm determines where and when your ad displays, as well as how much you pay for a click on it. It also depends on your budget, bid, campaign parameters, and the quality and relevancy of your ad.
Because all PPC advertising platforms want to keep their consumers happy, they reward advertisers that build relevant, trustworthy pay-per-click campaigns with higher ad positions and reduced prices.
A digital marketing agency explains Content Marketing:
Content marketing is a marketing technique that uses relevant articles, videos, podcasts, and other media to attract and engage a customer. This strategy builds expertise, raises brand recognition, and keeps your company at the top of SERP.
By developing and sharing information in numerous ways, a content marketing plan builds your company’s growth by increasing trust among your audience. Content marketing is a sort of inbound marketing that draws customers and fosters loyalty, making it a successful customer retention strategy.
Why is content marketing important?
Businesses profit from content marketing in a variety of ways. When executed correctly, a good content marketing strategy can help in the following aspects:
Improve your online visibility
With the help of content marketing, a digital marketing agency may assist you in attracting more consumers and website visits, particularly since people continuously seek answers to their problems. Offering instructional and interesting information on a topic of interest to them might help you enhance your online exposure through your website or social media accounts.
Increase the number of leads
When you use content marketing to attract visitors, you may enhance your lead generation. You may begin to form connections with potential clients by educating them. This develops trust and makes them feel more comfortable purchasing products from your company.
Increase loyalty
Loyalty is important in marketing and business because the more loyal your consumers are, the more likely they will make repeat purchases. Offering informative content will help people to trust your business.
Increase your authority
Creating content is an excellent way to gain authority and become a big brand in your area. Content not only helps you develop trust, but it can also position your business as one of the experts in a specific industry.
How do quality content and PPC complement each other?
Here are five ways through which PPC and quality content complement each other, and these are mentioned below:
1. Using PPC ads to get fast traffic and attract people to your brand
2. Delivering an excellent landing page experience
3. Finding content insights from PPC keyword data
4. Gaining SERP real estate as much as possible.
PPC and content marketing appear to be diametrically opposed. However, according to an SEO agency in Kolkata, incorporating PPC data into your content marketing and SEO may help improve your site's overall performance.
Posts
0 Comments