Google Ads or SEO? A Digital Marketing Company Answers

 

A choice between SEO and Google ads could be rather delicate, as they perform two completely distinct sets of functions. Though a digital marketing company in Kolkata uses both to boost your leads and exposure over the web, their utilities and functions diverge.

While SEO consists in optimising your website and securing a higher position in the organic search results, Google Ads lets you pay for more exposure and better placement. Hence, upon the first glance, their difference could be simply summarised as organic vs paid. But let us point out there is much more going on than only a single difference.

In what follows, we aim to explore the differences in functions and utilities between SEO and Google ads. Firstly, we will begin by summarising the differences between SEO and Google ads, and afterwards, we will put the two strategies into comparison with respect to factors such as cost, conversion, effectiveness and time.

Wondering which strategies to buff when you hire an SEO agency in Kolkata for the very first time? We’ve got you covered in this article.

 
The difference between SEO & Google Ads

Let’s begin with naming the differences between SEO and Google ads:


With a carefully executed white-hat SEO strategy, you can optimise your websites for search engines. To boost your ranking organically, you need to utilise relevant keywords and descriptions and tend to all the details, such as pixel-perfectness, fast-loading speeds, etc. An SEO strategy is a long-term process. Hence, you must ensure that you keep creating fresh and valuable content and updating your keywords and descriptions regularly.

 
Google Ads

Besides optimising your website, creating an effective Google ads campaign is equally necessary. The first step to executing a Google Ads campaign involves thorough keyword research and selections of keywords that are most likely to convert. Afterwards, these same keywords are targeted in creating the adverts. Planning adverts that could as well be relevant to your landing pages can effectively skyrocket your conversion rate.

Which one is more effective? SEO or Google Ads?

The comparison of efficacies between SEO and Google Ads can only be made with respect to factors such as traffic, cost and so on. Below, we have compared SEO and Google Ads in terms of the following factors:

 
Traffic

Generating website traffic is crucial for manifold reasons. The strength of the web traffic directly determines the website’s ranks and popularity. A digital marketing company in Kolkata considers traffic a vital outcome of the marketing strategy. Increased traffic usually leads to more sales.

Both SEO and Google Ads are capable of bringing traffic, but the kinds of traffic they bring are qualitatively different. SEO brings in organic traffic, which consists of users who come across your websites over the search engines. The traffic garnered by SEO is high-quality traffic, i.e. traffic that is more privy to conversion. Those who stumbled on your page through search engines are more likely to convert and purchase your services.

However, Google Ads generate paid traffic. Hence, the result is prompt and almost instantaneous, unlike SEO, which requires a long time for an SEO agency in Kolkata to bring any results and traffic.

 
Cost

The costs a digital marketing company will charge you depend on myriad factors, from the competitiveness of your keywords to your targeted audience.

SEO, being a long-term marketing strategy, causes more of a pull in your pocket, while Google Ads are relatively affordable. However, SEO can bring you long-term benefits without additional costs, while Google Ads requires you to pay each time someone clicks on your ads.

 
Conversions

When a prospective customer makes the first step towards interacting with your brand or services, for instance, by subscribing to your newsletter or making a purchase, a conversion is said to have taken place.

SEO-driven organic traffic has much lower conversions than Google Ads. However, in the long term, organic traffic yields substantial conversions. Paid traffic indeed possesses a higher conversion rate and garners almost instantaneous results.

Overall Effectiveness

When pinning SEO against Google Ads, we have to keep in mind that they serve distinct utilities and purposes. Each one of them is extremely efficient in its own sphere of applications.

If you consult an SEO agency in Kolkata, they will suggest you go with SEO, backing their argument with the reason that with a relatively lower budget, you can reap a long-term harvest of leads. But, if you prioritise your time over everything else, then Google Ads would be your way to go, as it can bring you results within a shorter window of time.

So, the question insists? Which one to choose? Well, in the sphere of digital marketing, there is no either/or. You will have to work with every possible strategy, trying them out one by one and figuring out what brings you the best results.



Both SEO and Google Ads have their own spheres of applications, and you need to know what will work best for your campaign. This is precisely why, an expert digital marketing company in Kolkata comes up with a strategy that blends the best of the two, instead of prioritising one over the other.