Top 7 must-have features for e-Commerce sites

 You need to update yourself with some must-have e-commerce website features that can help you reach the pinnacle of e-commerce success. Every good e-commerce website development company in Kolkata takes into account these must-have e-commerce features that are capable of skyrocketing your conversions and decreasing your bounce rate. Let’s delve right into the top seven indispensable e-commerce features:

User-Friendly Design 

This is the most important e-commerce feature. When prospective customers visit your website, the first thing they look for is the responsiveness of the site. If they can't find their way around or experience a hard time looking for the coveted items/products/services, in all probability, they are going to move on to the next retailer on their mind. Consequently, you will be faced with a high bounce rate and cart abandonment rate. 

Mobile-Friendliness

As e-commerce consumers have become increasingly more reliant on mobile devices, website designing companies are also making e-commerce websites pixel-perfect and mobile-friendly. When planning your e-commerce website, you should not neglect mobile optimisation, a factor that can singlehandedly boost your conversions.

Versatile Payment Options

Cart abandonment is a plaguing issue, causing the lion’s share of an e-commerce website’s failures. However, there are some ways you can prevent it or reduce it significantly. Firstly, it is always a good idea to add multiple payment options. Besides credit card and debit card options, you must also have different state-of-the-art payment options, such as UPI, Google Pay, PayPal or stripes. 

Moreover, you can also keep the provision of buy now pay later, a salient offer that will entice more customers to click the purchase button. 

Round-The-Clock Customer Services 

A major cause behind a satisfactory customer experience is helpful and responsive customer service. You can achieve that through customer service chatbots and other plug-ins. An e-commerce website development company can help you in this endeavour. 

User Reviews 

Your e-commerce website must be able to accommodate user reviews, as your prospective customers will heavily rely on those reviews when they don't have the chance to see the products in person. 

Personalisation & Discounts

Customers like getting personalised treatments. Every customer wants to be treated uniquely. It makes them feel valued for the person they are. You can incorporate some level of personalisation into your e-commerce website design. To this end, you can offer personalised deals, discounts and other user features to gift a mirthful experience to your customers. You can hire a digital marketing company to make your personalised marketing/e-commerce strategy successful. 

Detailed Product Information 

A lot of times, in the case of online shopping, the customers are unable to see or try out the products in question. It causes suspicion and mistrust in the minds of the customers. However, there is a way to dispel it. To counteract it, you should offer extensive and authentic product information. You can also add high-quality photos of your products to supplement your product information. Many e-commerce development companies customise their clients' e-commerce websites with 3D images and virtual tours. All these practices mentioned above add an aura of authenticity and dispel doubts in the mind of the customers, inviting them to take the next steps. 

The seven features we have compiled are indispensable for an e-commerce website. With them, your customers are bound to have a satisfactory experience, and consequently, your e-commerce success is guaranteed.