Digital Marketers Tell How to Write the Ideal CTA for Native Ads

The mantra has always been easy and straightforward when it comes to writing the ideal CTA for Native Advertising. Right from the outset, you must add value to your campaign. Make an impression and describe the utility of your campaign from the start. Understanding the needs of your TG is a crucial first step in crafting the ideal CTA for your native ad.

Here are some of the tips for writing an ideal CTA shared by the best digital marketing company in Kolkata.

1. Don’t Concentrate on Word Count

Your CTA instructs the consumer about what action he should take and how he can take it. It may be two words or a well-constructed sentence. However, if you use too many words in your CTA, you risk losing your viewer's attention and failing to articulate your message.

2. Make sure to Use a Powerful and Clear Command Verb

Strong command verbs such as 'start,' 'download now,' and 'find out how' give your CTA the extra oomph it needs. The aim of a call-to-action is to increase the click-through rate (CTR) and direct viewers to act. Your copy should be short and to the point.

3. Create Urgency in Your Call-to-Action

In addition to using a strong command verb, a sense of urgency can be conveyed by using phrases like "now" and "today." In India, CTAs for Native Advertising have performed better when the command verbs are followed by time words such as "find out today," "ending soon," or "start now," said the socialmedia marketing experts in Kolkata.

4. Create a Sense of Apprehension about Missing Out

Establishing the fear of losing out on your CTA is one of the sure-fire ways to get clicks on your ad. Fear of Missing Out, or FOMO, has been identified as a powerful motivator. All you have to do is combine it with an element of urgency in your CTA - when people believe they are losing out on a once-in-a-lifetime opportunity, they are more likely to move quickly.

The global investment in Native Advertising hit the $85.5 billion mark in 2020! To put that figure in context, consider that the CTA decides up to 60% of the chances of your ad being clicked on. When the stakes are so high, you'll need all the support you can get to come up with a killer native ad CTA, says the marketing executive of a leading digitalmarketing agency in Kolkata.