Best Digital Marketing Practices for Improving PageSpeed Score

 When was the last time you left a website because it took too long to load a page? You're not the only one who feels this way! Slow-loading pages are, in fact, a major nuisance for the majority of internet users.

According to digital marketers in Kolkata, if a website takes longer than five seconds to load, 38% of users will abandon it. Another study found that only 15% of websites have adequate page speeds!

The question then arises: what is the ideal page speed? The answer to this question is ever-changing. While a website load time of seconds was once considered acceptable, firms now aspire for a load time of less than three seconds.

Using Google PageSpeed insights is a terrific approach to stay on top of the typical page speed. This tool allows you to assess the speed of your page, and the score it provides allows you to determine whether or not you need to enhance your efforts. A score of 90 or higher is generally deemed acceptable, says a digitalmarketing executive in Kolkata.

Here are some of the greatest techniques for increasing your PageSpeed insights score.

1. Compress Your Photographs

Compressing your photos is an excellent technique to speed up your website. It turns out that using compression techniques, you may reduce the size of an image by up to 50% without sacrificing quality.

2. Remove Redirects That Aren't Necessary

Apart from slow-loading pages, websites that continually redirecting you to different pages when you click on the landing page link are another major frustration for website users. You'll need a responsive design for this. A responsive design ensures that a website is accessible no matter what device the user is using to view it.

3. Remove any resources that are render-blocking

According to an experienced professional of a renowned digital marketing company in Kolkata, removing any render-blocking resources from your website is another sure-fire technique to improve page speed. These resources might also help to slow down a page. In general, such resources refer to CSS and JavaScript scripts that obstruct page loading speed. This is because each visitor's browser is tasked with downloading and processing these scripts before the whole page can be displayed.

4. Take advantage of browser caching

Browser caching is another strategy that can help you improve your Google PageSpeed Insight Score. In comparison to other practises, this one is relatively simple and requires little work. It enables browsers to keep track of previously loaded sites and resources. This implies it won't have to reload everything from scratch. This also eliminates the need for website users who start their journey on the landing page to wait for repetitious data, such as logos and footers, to refresh as they navigate to other pages.

5. Make use of AMP

Google's Accelerated Mobile Pages is an open-source approach for making mobile pages load faster, explains a marketing executive of a digital marketing agency in Kolkata. It accomplishes this by removing unneeded content from a webpage in order to ensure that it loads quickly. After removing clumsy features that are incompatible with an optimum mobile experience, the platform provides seamless navigation for mobile users.