We
all know how important it is to have a quality website in order to stay
competitive. Creating a profitable and innovative website that converts, on the
other hand, is not an easy feat. With today's tech-savvy audience, creating
distinctive websites with a high-quality user experience is more difficult than
ever.
Is
your website causing your visitors to be perplexed and frustrated? Then
continue reading the best practices of web design shared by a web design company in Kolkata, India.
Website Branding
Make
sure the website design reflects your company's vision and mission. If your
business sells sleek, minimalist goods, your website should reflect that. In
this situation, your design could be practical and stylish, for example.
Include
the following important features:
Logo:
It's great if it's visible but not overpowering. On all of your pages, you
should try to maintain it in the same spot.
Headline:
It should be easy to detect your headline or call to action (CTA).
Image:
To help attract the user's attention, a fascinating high-quality image is
recommended.
Make
sure to maintain the same font style and colour palette across all of your
pages if you want to establish a consistent brand image.
Strong CTA
Your
website's major objectives are to attract visitors, present your product or service,
and convert visitors into clients. To achieve these objectives, your website
employs CTAs, which persuade users to take action.
According to a website designing company inKolkata, India, your CTA should be placed in an acceptable location in the layout while keeping the target audience in mind. In comparison to a "Contact Us" form, which may be positioned near the bottom of the design, a "Learn More" button could be put higher on the page. Before contacting you, the user will be more informed about your brand or company.
You
may design pop-up CTA buttons or banners to grab the shopper's attention and
make it simple for them to see how to complete the necessary action.
Loading Time
The
truth is that the longer it takes for a website to load, the higher the bounce
rate will be. To avoid consumers clicking away, your site should load in under
three seconds.
Here
are some suggestions for shortening your loading time:
·
Use photos that are smaller
·
Use only the plugins that are required
·
Optimize and compress your content
·
Place JavaScript and CSS in a folder called External Files
·
Reduce HTTP requests as much as possible
Mobile-Friendliness
As
the number of mobile users on the internet grows, it becomes increasingly
important for your website to be mobile responsive. If your site is only
designed for a desktop or laptop, it will appear cluttered, disorganized, and
difficult to navigate when seen on a mobile phone. Integrating a responsive
design is the most effective technique to make your site look nice on mobile.
Conclusion
A
well-designed website may assist build your company's reputation while also
increasing conversion and return rates. You will be able to optimize your
website for conversions now that you have the best web design practices
checklist provided by the best web design company.
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