“Voice search is changing SEO forever,” says an SEO company in Kolkata. When Siri was born in 2010, it had a 70% voice recognition accuracy. Now, the percentage hovers around 95-99%. This upwards trajectory of voice recognition accuracy is changing our behavior. In some years, every one of us will be having a dialogue with our phones.
According to Mobile Marketing Association (MMA) and digital agency Isobar’s report, voice search queries in India are growing at 270% per year. This is a significant number that you cannot afford to overlook. But what can you do to optimize your SEO services for voice search?
Here are three easy tips from the SEO company in Kolkata for voice search optimization.
Focus on Local Searches
“Ok, Google, show me the nearest restaurant.” Does it sound familiar to you? Of course, it does; we have all used this command. According to a digital marketing company in Kolkata, 10% of voice searches are used to find local businesses in the area where a user is located.
Therefore, optimizing content for a particular location or region is necessary to rank first on these voice commands.
Keyword Optimization
Suppose you are handling the SEO of an Italian restaurant. You might be thinking of focusing on the keyword “pizza.”
The word pizza might appear spot on with what the restaurant offers, but it is a broad term with hundreds of implications. Users might search the word pizza because they are looking for a recipe and not a restaurant or want to see some images.
With such a broad term, ranking on search engines will be next to impossible.
Additionally, users nowadays do not use short phrases to make their queries. According to one of the top SEO companies in Kolkata, 70% percent of Voice searches in English is done using conversational language rather than individual keywords.
Therefore, your content should be optimized with long-tail keywords that will reflect popular questions or queries done through voice commands.
Create Compelling Content
Brevity, context, and relevance are three principles that you should focus on to optimize for voice search, says a digital marketing company in Kolkata.
Pay special attention to creating in-depth clear and concise answers to common questions.
Structure your content in the following manner:
- Include a headline that asks a common question.
- Provide a concise answer or definition to the question
immediately after the headline
- Provide further elaborative detail on the topic in the
rest of the page.
The significant aspect
of this strategy is that it appeals to Google’s ranking algorithm and the
users’ expectations.
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