Social Media Remarketing Tips to Increase Conversion

 If you do social media marketing, you may have found that some of your prospects click your advertisements but don’t convert. You may feel that your ad is a lost cause and those leads a dead end. 

However, what if you could have another opportunity to show your ads to those prospects? Here is the good news. You can reach those leads again and nurture them towards conversions. All you need to do is follow the social media remarketing tips below.

But, before getting into the good stuff, it is essential to be clear about the concept of social media remarketing.

So, What is Social Media Remarketing?

Has it ever happened to you? You scroll through Facebook and you see an ad that you like. You click on it, read the information and the offer and hit the back button. You do not buy the product. But, after a few days, you see the ad again. Now, you have decided to buy it. Voila, you just got converted. 

This is social media remarketing. The ad you saw again are called remarketed ads and these are aimed at getting you to make a purchase. 

Remarketed ads often feature information or products that a person viewed previously, says a social media marketing agency in Kolkata, India. They work as a reminder to people about your products and encourage them to purchase. 

Now that you know what social media remarketing is let’s get on with the tips.

1. Construct Custom Audiences  

This is an essential part of social media remarketing. Custom audiences are created to target a group of people together. There are various ways of doing it – 

• Contact list - If you have a list of prospects on your social media create a custom audience containing the interested prospects. Creating a contact list of interested audiences will help you reach out to those people with your products or services.

• Web visitors – Experts, use this method to generate a list of potential leads. You can use tracking tools like Google Analytics to monitor visitor activities if you have a website. With this information, you develop a list of custom audiences for remarketing.

 

• App users - If you have a business app, you can target people who use your app and monitor the products they view or actions they take. You can create your lists based on actions people take in your mobile app.

 

2. Limit Your Ad Frequency

If you plan a remarketing campaign, make sure you limit your ad frequency. This is because if the audience sees your ad too often, it starts having a negative impact, says a digital marketing company in Kolkata, India. 

Limiting the frequency of your ad will allow you to remind your interested audience about your product without overwhelming them. 

 

2. Use Burn Pixels

After a user makes the purchase, they might get annoyed if you continue to show them your ad. Burn pixels can help you with that. Burn pixels are a type of tracking pixel that untags a visitor who has converted or someone who has seen your ads the number of times set by the frequency cap.

Removing converted users from your list will help you focus your social media marketing efforts on those who have not converted yet. 

4. Create Ads That Reflect Your Business

Your social media marketing ads should reflect your brand and showcase how your business stands out from the competition. 

You should design your ads so that when your audience sees them, they should recognize you immediately. Creating ads that make your brand familiar to your audience will help increase the conversion rate.

5. Create a sense of urgency

Your ads should create urgency to encourage people to take immediate action. If you develop an ad that fails to communicate the urgency, people may feel like they need time to think before buying. 

You can use phrases such as “Limited time offer,” “While supplies last,” or “Get yours before they go out of stock!” to create a great sense of urgency, says a digital marketing agency in Kolkata.

6. Try A/B Testing

A/B testing refers to a randomized experiment where two or more versions of a variable (in this case, a social media ad) are shown to different groups of web visitors at the same time to determine which version leaves more impact and stimulates business metrics. 

 

You can use this method to test different ad versions and see which one makes the most significant impact. This is a great way to determine which type of advertisement is popular among your audience. You can direct resources into building the kind of social media marketing ads your audience prefers to increase the chance of a conversion.