Suppose you decide to redesign your interiors. You go on Google and type in the "best interior designers near me." Within seconds, your screen fills with options and hundreds of designers come knocking.
Which one do you choose?
I am ready to bet that you pick the one with a website featuring
stunning interior images. Exactly, like you want your home to be like. This is
where your designer of choice stood out from its competitors—good, relevant
visual imagery. The same goes for every other company.
Why not leverage such an opportunity for your brand?
But, there are millions of images out there on the internet. How
would you decide which one to choose for your site? Well, you are in luck. Here
are three tips from the best web design company in Kolkata, which will help you make the right choice.
Tip No. 1 - Research Your High Ranking Competitors
Before you start rummaging through stock photography or
capturing photos yourself, take some time out to research and validate who your
target audiences are.
The easy way to do the research is to search for the targeted
keywords of your web page, go through the top rankings and observe the kind of
images your competitors are using. The observation will give you an idea about
your audience's wants, desires, fears, priorities and driving emotions. It will
help you benchmark your visual content against your best-ranking
competitors.
Tip No. 2 - Prioritize Emotional Connections
When you think back on the best moments of your life, you may
not be able to remember the setting or the dialogues. However, you will
remember what you felt like back then. According to the web design company in Kolkata, a good photograph captures energy, emotion, and
storytelling without saying anything through words.
Therefore, when you choose photos for your article, about us
page, or a brochure design, it's essential to think about what kind of emotion
you are trying to elicit in your target audience. With the right emotional
connections through visuals, you will be closer to piquing your prospects'
interest.
Tip No. 3 - Try to be Original
We have all felt our index finger burn out from hours of
searching the internet for the right visual imagery.
The exercise is a humbling experience that brings clarity about
the millions of visual content that is already out there getting rejected by
you. Therefore, when you decide on a type of image, it is essential to give it
a creative twist to make it stand out to your audience.
If none of the images you find on the internet makes you feel
what you want to convey to your audience, get your phone or a camera and start
shooting, says the best web
design company in Kolkata.
Shooting your images will help you capture your brand's unique
features and have a better chance of grabbing your audience's attention.
Including real-life photos - illustrating your employees walking around your real-life store or audiences sampling your real-life product - enhances the authenticity factor, making your brand more approachable and appealing.
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