Ad copy is one of the fundamental elements that determine the success of your PPC ads. So, if your ad fails to generate as many clicks as you would like, chances are it is because of your less than compelling ad copy.
People spend an average of 3.4 seconds reading through the first five search results, so you'll need to write well if you want your pay-per-click ads to convert potential clients.
Here are four tips from a PPC company in Kolkata, India, to help you write ad copies that your prospects cannot help but click through –
Be Customer-focused
People buy items because they want or need them, so make your ad copy about how your products will improve their lives. This is how you get your prospects to visit your site.
Reduce the use of words like "we," "I," and "us." Instead, use terms like "you," "value," "save," "easy," "quick," "cheap," and so on that puts customers at the center of your message.
Customize your terms to demonstrate how your products answer the challenges that your target audience is experiencing. For instance, Instead of "we enhance productivity," say "raise your productivity."
Write
attention-grabbing headlines
Because the headline is the most visible text in your ad and the first thing potential customers see, it must catch their attention.
But how do you make a headline that converts?
Keep these pointers from the best digital marketing agency in Kolkata, India, in mind -
• Keep it short. Because headlines are limited in character length, use short words and summarise key points. Use questions to persuade people to click.
• Include valuable and profitable keywords to attract your target audiences, such as specific locations or USPs.
• Make use of figures.
Percentages, prices, and statistics take up less space, promise something
specific, and entice potential customers.
• Separate headlines
with the "|" character to make them easier to read.
Keep it Simple
PPC ad copy has character limits. Therefore, keeping copy short, simple, and precise is critical to getting your message across to potential customers.
Avoid ambiguous descriptions, complicated phrases, and long sentences. Use simple words, specific terms, precise keywords, and an active voice instead. This will de-clutter and improve the structure of your ad copy, says the PPC company in Kolkata, India.
Include CTAs
Without a CTA, no PPC ad is complete. If you want to up your conversion rates, you must tell consumers what you want them to do and then entice them to do it.
Using terms such as "grab your tickets now," "purchase now," or "join up for free today" creates a sense of urgency and can entice consumers to click.
For each ad, use an actionable, specific, and brief CTA to inform visitors of what they should do and when they should do it.
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