YouTube Marketing Company's Tips to Create Thumbnails

 If you are a frequent YouTube viewer, it is almost certain that you skip hundreds of videos per day while scrolling through your homepage. Ever wondered why? There are several reasons for it. Among these, one of the key reasons includes attractive thumbnails.

YouTube Marketing Company's Tips to Create Thumbnails

Thumbnails are the clickable snapshots that viewers see while searching for videos on YouTube. They are just as essential as video titles as they show a teaser of your video and persuade users to watch it says a YouTube marketing company in Kolkata.

The click-through rate of your video is one of the most crucial ranking variables in YouTube's search algorithm, particularly during its first hour on the platform. Therefore, an eye-catching thumbnail can make a huge difference in ranking number one for a query and not ranking at all.

Want to create thumbnails that will make your audience's eyes twitch? Take a look at these tips from the best YouTube marketing company in Kolkata. We have also listed five of the best free YouTube thumbnail makers at the end of the blog to help you create click-stimulating thumbnails easily.

1. Make use of a thumbnail maker.

YouTube allows you to use an image from your computer as the thumbnail for your video. However, suppose you don't have any creative and vivid visuals on your computer or need inspiration. In that case, all of the thumbnail makers listed in this blog have several free templates that can serve as the foundation of your thumbnail.

When you create a thumbnail, consider including a talking head.  According to a Research Gate study, Instagram photos with faces are 38% more likely to receive likes and 32% more likely to receive comments. People are naturally drawn to human faces because it is a survival strategy that helps us swiftly analyze another person's emotions and determine whether they are a threat or a friend.

2. Customize your thumbnail with text, clipart, or a background.

After you've chosen your favorite image or template, you can make your thumbnail stand out even more by adding text, clipart, or a background.

To make the subject matter of your video clear, consider adding your video's title to the thumbnail. 

A pro tip from one of the top digital marketing companies in Kolkata - if your photo, graphic, or text is bright, consider placing it on top of a dark background. The color contrast makes your thumbnail stand out. The same principle holds true for dark objects and bright backgrounds. 

3) Save the completed product to your computer. 

After you've finished polishing your thumbnail, click the Save button to export it at YouTube's recommended resolution - 1280 x 720 pixels.  Finally, give your thumbnail a title and save it as a JPG or PNG.

The 5 Best Free YouTube Thumbnail Creators

Here are the five best free YouTube thumbnail makers recommended by the best YouTube marketing company in Kolkata.

i) FotoJet

ii) Canva

iii) Adobe Spark

iv) Crello

v) Visme

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