The world of PPC can be overwhelming. With constant optimization, arranging, analyzing and acting upon client feedback, creating reports and many more job responsibilities, PPC campaigners sometimes need to unwind and take a holiday.
But does it mean your PPC campaign will be at a standstill while your campaigner takes a break? Of course, not.
PPC must always go on and keep generating leads. Therefore, here is we, a digital marketing company in Kolkata, India, take a break without hurting our clients' sales.
Execute Tasks at The Appropriate Times
We schedule ads to allow for hands-free ad management. By ensuring that the ads only run-on specific days and times, we can focus our resources on the peak performance periods.
Furthermore, we use the ad duration feature for ads or extensions that only need to run for a specific amount of time, such as during weekends. This makes it simple to structure what we want to run and when we want it to run.
Making House Rules
Would you leave a teen alone at home without establishing ground rules? Certainly not. Similarly, being one of the top PPC agency in Kolkata, we don't abandon our PPC account without first establishing some strict ground rules.
Here
are the rules that we establish:
- Budget ceilings
Setting up a rule that pauses campaigns when they have spent a certain amount of money halfway through the month helps avoid overspending. Other options include setting an overall budget limit and receiving alerts.
- URLs that are broken
We set up a rule to pause campaigns that use a URL for a non-working page – that way, if a site's page goes down, we won't be wasting money or making a bad impression on new customers.
- Underperformers and
outperformers
Just because we're not in front of our computers doesn't mean we can't optimize ads. Allowing rules that pause underperforming campaigns so we can look at how to improve them when we return is an excellent way to ensure our clients' money doesn't go down the drain.
Similarly,
allowing a rule to increase the budget of a winning campaign helps bring in as
many leads as possible, especially when we are not present to make real-time
changes.
- CPA at its best
We, a digital marketing company in Kolkata, India, also use a rule that adjusts keyword bids based on cost-per-conversion during the holidays. This rule not only helps us maximize the number of conversions we get but also ensures that they are at a reasonable price.
So, that's it. These are the steps that we take to ensure consistent PPC performance, even while we take a break.
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