A Social Media Marketing Agency’s Tips to Boost Followers

 So, you managed to get your first 100 FB followers. What next? How do you keep your social media presence growing and turn the 100 into 100,000, or who knows, maybe even more.

 In this post, the social media experts of Digital Googly, a social media marketing agency in Kolkata, give 5 tips to boost your follower count.

 

Show, Don't Tell

 

Ever stop scrolling on social media to read a mammoth wall of text? We are sure, even if you have, you never read through to the end. You stopped, looked at the size of the text, and scrolled right through.

 

So, if you're marketing your brand on social media, make it a rule to include an image with every post.

 

Be creative with your brand.

 

Post photographs that resonate with your audience, and you'll see your likes and comments increase, says one of the best digital marketing companies in Kolkata.

 

Take Your Own Snaps

 

If you're taking the shortcut of using stock photos, it's time to stop right now. Why?

 

Stock photos simply fail to outperform authentic images. 

 

Here are three tips for creating stunning social media images:

 

• Engage a local photographer to take photos that correspond to your editorial calendar. Or, just take your phone out and take some pics.
• Check that your images match the text that surrounds them. Images are intended to summarise concepts and drive home points rather than simply break up the text. 

 

Turn Your Evergreen Content into Graphic

 

Do you know the mantra that rings in the ears of every creative social media marketing agency in Kolkata - "visual information is remembered 65 percent longer than text." 

 

So, if you have some evergreen content lying around in the dark corners of your website; bring them to light and turn them into infographics, charts, graphs, and social media images.

 

Feature Your Customer Testimonials in Bold

 

Imagine you're about to buy a product, so you're searching for information about it. You come by a salesperson with an all-good attitude about the product and a real customer sharing their experience. Whom do you trust?

 

If you chose the first option, congratulations, you are part of a small group of only 3% of consumers.

 

The rest of us compulsively scout online review sites for product information. In fact, before purchasing from a new brand, an average buyer reads about seven reviews.

 

In other words, positive customer reviews are potent customer magnets.

 

So, while you've most likely already posted them on your website and blog, don't forget about social media.

 

The SMM expert of our social media marketing agency in Kolkata suggests choosing the best testimonials and reviews, formatting them into readable chunks, and writing catchy captions to accompany them.

 

 

Get Your Story Straight and Interesting

 

Should you take the time to create and post interesting and engaging stories on Instagram and Facebook?

 

Yes, yes, and yes.

 

Over 500 million people use Instagram Stories every day, and 62% of consumers say they discovered a new brand through stories.

So, if you want to boost your brand's social media presence, you just don't want to miss it.