So, you managed to get your first 100 FB followers. What next? How do you keep your social media presence growing and turn the 100 into 100,000, or who knows, maybe even more.
In this post, the social media experts of Digital Googly, a social media marketing agency in Kolkata, give 5 tips to boost your follower count.
Show, Don't Tell
Ever stop scrolling on social
media to read a mammoth wall of text? We are sure, even if you have, you never
read through to the end. You stopped, looked at the size of the text, and
scrolled right through.
So, if you're marketing your
brand on social media, make it a rule to include an image with every post.
Be creative with your brand.
Post photographs that resonate
with your audience, and you'll see your likes and comments increase, says one
of the best digital marketing companies in Kolkata.
Take Your Own Snaps
If you're taking the shortcut of
using stock photos, it's time to stop right now. Why?
Stock photos simply fail to
outperform authentic images.
Here are three tips for creating
stunning social media images:
- Engage a local photographer to take photos that
correspond to your editorial calendar. Or, just take your phone out and
take some pics.
- Check that your images match the text that
surrounds them. Images are intended to summarise concepts and drive home
points rather than simply break up the text.
Turn Your Evergreen
Content into Graphic
Do you know the mantra that rings
in the ears of every creative social media marketing agency in Kolkata - "visual information is
remembered 65 percent longer than text."
So, if you have some evergreen
content lying around in the dark corners of your website; bring them to light
and turn them into infographics, charts, graphs, and social media images.
Feature Your Customer
Testimonials in Bold
Imagine you're about to buy a
product, so you're searching for information about it. You come by a
salesperson with an all-good attitude about the product and a real customer
sharing their experience. Whom do you trust?
If you chose the first option,
congratulations, you are part of a small group of only 3% of consumers.
The rest of us compulsively scout
online review sites for product information. In fact, before purchasing from a
new brand, an average buyer reads about seven reviews.
In other words, positive customer
reviews are potent customer magnets.
So, while you've most likely
already posted them on your website and blog, don't forget about social media.
The SMM expert of our social media marketing agency in Kolkata suggests
choosing the best testimonials and reviews, formatting them into readable
chunks, and writing catchy captions to accompany them.
Get Your Story
Straight and Interesting
Should you take the time to
create and post interesting and engaging stories on Instagram and Facebook?
Yes, yes, and yes.
Over 500 million people use
Instagram Stories every day, and 62% of consumers say they discovered a new
brand through stories.
So, if you want to boost your brand's social media presence, you just don't want to miss it.
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