Digital Marketing Company Explains the Benefits of Mobile SEO

 

What is Mobile SEO?

In recent years, mobile device usage has skyrocketed. Seventy-six percent of consumers prefer to shop on mobile devices, which is only expected to rise as smart devices become more widely available.

 

Therefore, if you want to have a substantial digital presence, you need to optimize your website for mobile.

 

Mobile SEO is the process of optimizing your site so that it looks good and works properly on mobile devices. 

 

Here are five benefits listed by the SEO expert of our digital marketing company in Kolkata to get you excited about mobile SEO.

 

5 Benefits of Mobile SEO

 

70% of the time, people use their mobile devices to access the Internet

 

Seventy percent of the time, users browse the internet on their mobile devices. 

 

Therefore, if you want to grab your prospects' attention, you must ensure they get a positive experience when accessing your site on their mobile devices. 

 

If you don't adapt to the smart devices, you risk losing a lot of business leads.

 

A mobile-friendly website is likely to be revisited by 74% of users

 

According to the SEO experts in Kolkata, users who have a positive mobile experience on your site will be more likely to return. Visitors who return have a higher chance of becoming paying customers.

 

A mobile-friendly website can improve your brand perception

 

Adapting your website to provide the best user experience is a big part of mobile SEO. 

 

Suppose you don't have a mobile-friendly website. In that case, people may have a negative impression of your company and bounce off your pages, hurting your ranking. 

 

On the other hand, a study shows that more than 60% of your visitors will have a positive opinion about your brand if you develop a mobile-friendly site.

 

67 percent of users are more likely to buy from a mobile-friendly company

 

Did you know your conversion rate is influenced by your mobile friendliness? If you did not have a mobile-friendly site, think about the number of prospects you may have lost.

 

According to studies conducted by the best SEO companies in Kolkata, your audience is more likely to purchase products from your company if your site works properly on smartphones. 

 

Therefore, investing in mobile SEO will surely increase the number of conversions for your company.

 

When crawling and indexing websites, Google prioritizes mobile

 

As more people use their smartphones to search the web, Google has switched to a "mobile-first index." This means that your mobile site will be read first by Google's crawlers.

 

Hence, if your site isn't mobile-friendly, it will suffer in the search results, resulting in less traffic, fewer leads, and lower revenue for your company.