Videos combining two essential elements of our everyday reality – sound and movement – can help you establish your brand authority and a more personal feel to your brand message.
You are far more likely to pull on the emotional strings of your audience if you use video rather than other content types.
Don't get us wrong; other contents are important to your overall
content marketing strategy. However, given the current audience behavior of consuming
content, video takes precedence.
96% of consumers in 2020 increased their online video
consumption, and 9 out of 10 viewers said they wanted more videos from brands
and businesses.
But video marketing is challenging. You need to have the right
story, the right equipment to tell it, and the right video marketing strategy
to promote the content.
If you find yourself too busy to take the reins of video
marketing into your own hand, then the best thing for you to do is to hire an
agency that specializes in video marketing. That way, you can focus on your
core business functions while the agency does its job.
However, if you want to try it out for yourselves, then here are
four video marketing tips from the video marketing expert of our digital marketing company in Kolkata.
Here it goes.
Everybody
Loves Good Story
A good storyline is the bedrock of any successful video
campaign. Remember that the person on the other end of your campaign is a human
being who needs to connect with your story, and that is where your focus should
be.
According to a study conducted by YouTube, the story behind your
video will determine 70% of the effectiveness of your campaign.
That's how crucial this first step is, and if you get it wrong,
your campaign will be built on a shaky foundation.
It makes no difference whether you shoot in 4K, hire the best
videographer and editor, or laser target your audience. It all boils down to
the narrative.
There are no specific guidelines, but videos that are either
funny or emotional (or both) perform better.
You don't need a Hollywood-style story to get started. Just a
simple vlog with some set pieces to promote your brand or a Q&A session
that helps share some interesting facts about your company that no one knew can
go a long way.
So, before you start shooting the video, devote most of your
time and effort to developing a good story, says the YouTube marketing company in Kolkata.
Show, Don't Tell
The goal of the video is to show your viewers who you are, what
you can do, what you do, and how your service or product works.
Make your video as specific and explicit as possible. Be open
and honest with your audience about the services you will provide.
Don't just stand behind a desk and talk about your company for
two minutes. That piques no one's interest. Show them what you can do for them
instead.
Instead, you can include B-rolls of your team working at your
headquarters or hosting an event for your clients. That way, you won't have to
halt your work, and you'll get a great video.
Customer testimonials are also a great way to establish
credibility. Ask one of your happy clients to record a short video about how
your service or product helped them. The video can be a huge boost to your
credibility.
Optimize for the Platform
We've seen many businesses make the mistake of using the same
video across all social media platforms. While this will probably get you some
results, it is not the optimal way to go about it.
According to the video marketing company in Kolkata,
to achieve the best result, you must optimize your content for the platform's
audiences.
People use YouTube to find answers to specific questions and
watch how-to videos, product reviews, and tutorials, among other things.
Most of the time, the content they want to watch is educational
or informative. So, if you intend to run your campaign on YouTube, keep this in
mind and make your videos more informative with a pinch of humor.
On the other hand, Facebook is the polar opposite. There is no
specific intent. The majority of people use Facebook to unwind and distract
themselves from their work.
They communicate with their peers and enjoy watching funny
videos or photos. You should keep it in mind if you're going after Facebook.
Suppose your campaign's goal is to laser target women looking to
buy eyeliners. In that case, YouTube is a great place to start.
However, if you want to reach out to a broad audience, such as
women interested in the beauty industry, to make them aware of your brand, then
Facebook is ideal.
3 to 5 Seconds to Fame
Online audiences have an attention span of only 3 to 5 seconds.
As a result, you only have a few seconds to catch people's attention before
they walk away. There's no time for nonsense. Your video should be brief and to
the point.
The viewer should be drawn in by the opening scenes, which
should be intriguing, super funny, or even shocking (if appropriate for your
brand).
There are no exact guidelines for how long a video should be,
but YouTube videos used for commercial or advertising purposes should not
exceed two minutes.
You're looking at 60 to 90 seconds on Facebook at most. If you
want to share your video on Instagram, you'll need to keep it under 60 seconds,
the maximum length allowed by the platform.
Here's a pro tip that the digital marketing company in Kolkata uses to help you keep the duration down - use a snappy, fast-paced video editing style. On the upside, these types of videos tend to receive more views and perform better in general.
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