Digital Marketing Company's Best Practices for Lead Nurturing

Did you know that generating new leads can cost you more money than keeping your existing ones? 

Of course, you knew that; it's common sense. But the reason we bring up the question is that most business knows it but don't understand it enough to implement it in their marketing strategy. 

If you are someone who never paid much heed to the idea of lead nurturing, this blog will help you get excited and give you the best practices used by Digital Googly, a digital marketing company in Kolkata, India.

So, get ready to up your sales numbers.

 

What is Lead Nurturing?

Lead nurturing is the process of gradually developing a relationship with a lead through a succession of emails, phone conversations, text messages, and other types of communication.

The purpose of lead nurturing is to boost the lifetime value (or profits) of a lead, increasing the bottom line of the digital marketing campaign. Lead Nurturing can be done manually or through automation. We use a combination of both.

 

Importance of Lead Nurturing

Anyone who first clicks on your PPC ad or visits your website is not looking for your service (at least, not yet). Instead, they are there to gather information, learn about what you have to offer, and see if it helps resolve the problem they have. 

But don't get disheartened. Your prospects may not be ready to buy now, but they will be prepared to purchase at some point, and your job is to nurture them to that point. 

According to studies, when appropriately executed, lead nurturing can result in as much as 50% more sales-ready leads at 33% lower cost per lead.

Excited yet! If yes, keep reading to learn about the best practices of lead nurturing that we, a digital marketing agency in Kolkata, India, use for our clients.

 

Digital Marketing Agency's Best Practices for Lead Nurturing

1. Figure Out Target Audience

To make your brand message more relevant to individuals, you must first determine your target audience. 

Knowing your target consumers – who they are, what they do, their needs, and where they spend their time — is the first step toward developing a personalized solution.

When you understand what your consumers value, you can continue to address their demands as they evolve through time through greater service and innovations. 

Make no judgments about the age or lifestyle of your potential clients based on who is presently purchasing from you. 

Instead, consider the folks who would benefit the most from your offering, says the digital marketing manager of Digital Googly, a digital marketing company in Kolkata,India.

Once you figure out your target demographic, you can advertise directly to them by adopting the language and visuals of your marketing materials to their specific needs. 

 

2.    Build a Buyer Persona Template

Now that you've identified your target audience, it's time to narrow things down even further. Let's talk about buyer personas.

A buyer persona is a semi-fictional portrayal of your ideal consumer built on market research and actual data about your existing customers. 

When designing your buyer persona, consider integrating customer demographics, activity patterns, motives, and goals. The more specific you are, the better.

Your buyer persona can assist you in developing targeted content that talks directly to your most valuable clients. 

You can also leverage it to inform the design and operation of your website, ensuring that everything is as simple as possible and as attractive as possible for the people you wish to attract.

 

3.    Reach Out Using High-Quality Content Marketing

According to one of the best SEO companies in Kolkata, India, content marketing is about creating and disseminating valuable, relevant, and consistent content to attract and retain a specific audience.

Hence, high-quality content marketing allows you to nurture your leads to turn them into paying customers who later become brand loyalists. 

The more accurate your high-quality content marketing is, the better your brand will perform in the long run. It's a powerful method with a lot of promise.

 

4.   Marketing Automation

One of the most recent breakthroughs that work particularly well with lead nurturing tactics is automation. It enables you to run a lead nurturing program at scale more successfully than ever, freeing your time for other responsibilities.

Our digital marketing agency in Kolkata, India, uses automation to:

 

• Set up a consistent flow of highly tailored emails depending on the recipients' interests and behaviors.
• Set up a drip-marketing plan for each stage of the sales funnel, tailoring material to the individual demands and interests of each stage's leads. Drip marketing is an email marketing strategy that consists of a series of automated emails sent at predetermined times and dates.
• Set up email reminders and notifications about new leads that help us manage our team's daily activities more efficiently.

Using these four simple tactics will make your lead nurturing efforts more effective — so start experimenting with them today. Make your leads never want to leave you again.