Video Marketing Company Lists the Power of Video Content

 

Look at any social media platform, and you’ll see big brands and leading influencers fighting for attention using a mix of cutting-edge video content.

Indeed, video has become one of the essential marketing platforms.

Video is now actively used by 85 per cent of companies as a marketing tool, with 92 per cent of marketers admitting that it is a part of their strategy.

If you haven’t yet incorporated video marketing for your brand, read ahead.

In this post, a video marketing company in Kolkata lists the power of video content on social media and why your brand should hop on the bandwagon too –

Helps Reach New Audience

Marketers are now focusing on Gen Z and actively strategizing how to reach out to them.

Traditional advertising channels no more sway Gen Z, which now accounts for 40% of all consumers.

Instead, this generation of digital natives consume information primarily through social media platforms, and video content is the most important to them, says a social media marketing company in Kolkata.

According to a 2019 study, the average Gen Z user spends 3.4 hours per day watching videos on the internet. So, you get the picture.

Offers the Opportunity to Tell a Story

Brands can use video content to tell a story, with the added benefit of possibly selling a product.

Framing communication as a story aids in the development of an emotional connection, which can have a significant impact on customer retention.

By communicating through storytelling, brands can combine their messages with entertaining and informative content, making it more likely that consumers will watch it.

The ROI is Unmatched

Video content provides an impressive ROI, which is one of the biggest reasons why the top digital marketing companies in Kolkata focus on this medium.

The latest study revealed that 88% of video marketers reported a positive ROI from their video marketing campaigns.

Hence, the effectiveness of video content is rapidly improving, and if you are yet to leverage this opportunity, you’ll be left behind by your consumers and prospects.