Web Development Company Lists Ecommerce Features You Must Include

Approx. 150 million Indian shoppers annually make their purchases online. If you are an eCommerce company, congratulations, you are living in a golden age.


But is your site up to the standard to leverage such a mammoth opportunity?


The growth of your eCommerce company depends on the functionality of your website. Without the right features, attracting and keeping your prospects' attention long enough to make them buy from you is impossible.


So, I talked to one of the best web development companies in Kolkata to find out what features make an eCommerce site worthy of generating more sales.


Including these features in your eCommerce site can set you up for the big leagues.


And the features are –

Chatbots

Machine learning technology is improving daily, so businesses can use automation and artificial intelligence to improve customer experience. Chatbots are the most recent example of this.


Chatbots have a live chatting interface that provides customer service 24 hours a day, seven days a week. This can serve as a resource for shoppers, directing them to the appropriate pages and encouraging them to return to your site.


Wait, there's more?


Chatbots are also excellent for analyzing customer behaviour and tracking purchasing patterns.


Additionally, they can be used to perform surveys, the data of which can help improve the products, market them more effectively, optimize the website, and expand your company's reach.

Voice Search

By 2023, voice-assisted eCommerce sales are expected to reach $19.4 billion, says a web design and development company in Kolkata. As a result, it is a great time to incorporate voice-activated technologies into your website.


Voice assistants will speed up product searches and be extremely useful for people who don't know how to type or are otherwise unable to do so.


Above all, it will ensure that your website is designed to be inclusive and accessible to potential customers with special needs.

Multiple Payment Options

"Options" is the name of the game. The more you provide, the better your chances of rising. More products, more offer, and yes, multiple payment options.


Customers want to avail their preferred payment method when they check out.


This means that businesses with various payment gateways on their website have a better chance of establishing trust and reducing cart abandonment, says an e-commerce website design company in Kolkata.

Security

Hackers often target the average online store, hoping to steal personal information from customers or otherwise harm the business.


Therefore, you must ensure that your site is safe and secure for your customers. You must ensure that the website design service you invest in keeps up with the latest security measures as hackers become more sophisticated.

Quick Deliveries, Simple Returns

Quick deliveries demonstrate that you can keep your promises, are dependable, and are concerned about your customers' experiences and expectations.


If you want to establish a loyal customer base and improve your customer count, you'll also need an option for easy product returns. Most clients will return to your business if you make it simple.


According to an e-commerce website development company in Kolkata, more than 60% of customers review return policies before purchasing.