How to counter the downfall of organic traffic?

If you own a website or a content marketing company, you might have experienced a sudden drop in organic traffic. There can be various reasons behind such issues, and one of the most common reasons is not getting updated with the continuous change of Google algorithm. After experiencing organic traffic drops, you might feel panicked, confused, or uncertain about getting the thing back in the right direction. During such a crisis situation, it is important to have a contingency plan. This blog will highlight the procedure followed by every digital marketing agency to counter the drop in organic traffic.

Tips to counter the downfall of organic traffic

Here are a few tips suggested by a digital marketing company in Kolkata that will assist you in resolving the issue of organic traffic.


1.Google Search Console


According to a digital marketing agency in Kolkata, checking your Google Search Console helps provide several insights into the SEO metrics that enable you to find the organic traffic of your website. This is why you must consider the search console as an automatic starting point to find out what happened to your website traffic. There are several factors involved in the Google search console:

• Messages from Google (e.g. about manual actions and several other things)
• The list of external and internal pages linked to your website.
• Site errors.
• The crawl rate while Googlebot is accessing your website.
• The keyword search that helps your website in appearing in the SERPs.

The data from the Google search console allow you to track when the organic traffic of your website started to fall, whether it has coincided with any other changes to your website or losing ranking for some of your top keywords.


Google search console helps you optimize the visibility of your website and to assess its indexing status.


2. The tracking code


Sometimes, the actual reason behind such an issue in your organic web traffic is because of unreliable data. It is more likely to happen in your website’s tracking code because changes to your analytics plug-ins or website code can create issues for code tracking and arise in the analytical reporting.


In order to save your website from this issue, an SEO agency suggests you double-check the tracking code of your website before anything else. At the same time, you must ensure the proper installation of your tracking code. You need to go to the “tracking code section”, followed by “find it at Admin”. After that, you need to go to the “tracking info” to check the status at the top of the page. It will help you know whether the code is working as intended and whether the data has been read reliably by Google analytics.


If you identify that something is not going right, or you might need to ensure the correct installation of tracking code, head over to the Analytics help page of Google to contact your site developer/ manager or for troubleshooting tips.


3. Changes in Google Algorithm


Frequent changes in Google's algorithm are constant. However, most of the updates include smaller changes which might be occasional. For instance, major updates such as Panda or Hummingbird can create a huge impact on your search rankings and traffic.


This is why every digital marketing agency would recommend you stay aware of the development in the world of SEO. It will keep you updated with changes in Google's algorithm.


4. Link Losses


One of the major reasons behind the web traffic drop can also be because of losing links to your website. When your website loses inbound links, it passes information to Google that your website is no more authoritative. As a result, it might lower search rankings and lead to traffic drop.


If you suspect that your website is experiencing a loss of links, you need to double-check whether your suspicion is correct.


5. Redesigning the site


Sometimes, websites are modified for business reasons, where SEO is not always the top priority. If your website has been redesigned in a recent time, then you might have experienced a drop in web traffic. According to an SEO company in Kolkata, page speed is a crucial factor for ranking. After redesigning your website, if the page speed of your website decreases, you might experience a drop in your SERP ranking. Hence, while redesigning, it is recommended to make your website easy to load and maintain a high webpage speed.



These are a few important tips suggested by a digital marketing agency in Kolkata that will help you counter the decline of organic web traffic.