As the competition among universities increases, so does the need for innovative and effective marketing strategies to attract prospective students. By hiring a digital marketing company, universities now have access to a variety of tools and techniques to reach their target audience and boost enrolment. In this article, we will explore eight proven digital marketing strategies that universities can use to increase their visibility, engage with potential students, and ultimately drive enrolment.
Eight stellar digital marketing tools to boost your enrolment
So you have a business in the educational sector and perhaps are turning every stone to boost your revenues. Have you tried digital marketing yet? If not, it is time you give it a try. The result will be astounding, with your revenues skyrocketing and new streams of enrolment crossing the threshold of your institution uninterrupted. That is the true magic of digital marketing. Here's how you, too, can summon the wizardly forces of digital marketing:
Invest in search engine optimisation (SEO)
Search engine optimisation (SEO) is the process of optimising a website's content and structure to rank higher in search engine results pages (SERPs). By optimising their website for keywords relevant to their programs, universities can attract more organic traffic from search engines and increase their visibility to potential students. The best digital marketing companies can walk you through all the essentials of SEO.
Use pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising allows universities to target specific keywords and demographics with their ads. By placing ads on search engines or social media platforms, universities can attract more traffic to their website and generate leads from prospective students. With effective targeting and messaging, PPC advertising can be a powerful tool for boosting enrolment.
Leverage social media
Social media platforms such as Facebook, Instagram, and LinkedIn offer universities a direct line of communication with prospective students. By creating engaging and informative content, universities can increase their social media following, build brand awareness, and engage with potential students. Social media optimisation services are your go-to if you want to see new enrolments in your academic institutions.
Create video content
Video content is the norm of content consumption in our time. Videos are a powerful medium for conveying complex information in an engaging and easily digestible format. By creating video content that highlights your programs and campus culture, universities can increase engagement with prospective students and improve their chances of driving enrolment. Do you need that extra help with creating a compelling video? Look out for a company that includes video marketing in its digital marketing packages.
Host webinars and virtual events
Webinars and virtual events offer universities an opportunity to engage with prospective students in real time. By hosting events that showcase their programs and campus culture, universities can provide a more personalised experience for potential students and increase their chances of conversion. Webinars and virtual events also offer opportunities for lead generation and follow-up.
Implement email marketing
Email marketing is a cost-effective way for universities to stay in touch with prospective students and provide them with relevant information. By sending personalised emails that highlight the courses offered and discounts etc., universities can build relationships with potential students and improve their chances of conversion. A digital marketing company in kolkata can also help you remarket to old visitors.
Utilise chatbots
When prospective student visits a university website, they do so with a heart full of queries and curiosities. You can quell all that queries by embedding chatbots in your website. Chatbots can keep your prospects engaged on your website and indirectly influence your search engine ranking.
Optimise for mobile
By ensuring that their website is responsive and easy to navigate on mobile devices, universities can improve the user experience for potential students and increase their chances of conversion.
However, attending to all these nitty-gritty aspects of marketing could feel like an encumbering responsibility. Hence, it is best to leave it to the professionals who can make digital marketing sing for you. Hire a digital marketing company today and see your enrolment reach the sky.
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