Whether concerning an individual or business, reputation plays a crucial role in today’s highly connected world. The ORM companies in Kolkata are all too aware of this fact. It takes barely any time for prospective customers to hear of corporate misdeeds, whether proven, rumoured or alleged.
Hence, companies need to put some extra care into keeping their images as unblemished as possible. In the pre-internet era, dodging the consequences of infamies was rather straightforward: an organisation could issue an earnest apology and, later, take part in some welfare campaigns to demonstrate its inclinations towards a humanitarian and philanthropic cause.
Well, bygone are the easy ways out. Now, every bit of infamy sticks in the colossal memories of the infinitely spawning web. The internet, like an elephant, remembers everything. Therefore, it requires some extra effort on the part of the organisation to maintain its public image. Consequently, a novel industry has emerged to help businesses neutralise the threats from social outrage, disrepute and infamy. This industry is none other than online reputation management.
In this article, we have explored why mastering the art of online reputation management is a need of the hour in this digital age.
Infamy Sticks
A Google Survey conducted in 2014 has churned up some interesting results. It found that firms could risk losing around 22 % of business if just one negative article about them decorates the first page of Google's search results. And if three such negative articles seem to surface, the proportion of lost customers could skyrocket to 59.2 %.
Therefore, it is superfluous to add, as a corollary, that the internet's effect on public perception of a business is vehement. It is one important sphere that, as a business owner, you need to have some control over. This is precisely where an ORM agency in Kolkata could be your guardian angel by helping you to retain an unblemished image before the public eyes.
Another ripple effect of the disgruntling consequences of the internet on a business could be traced back to the contemporary audiences' inclination to rely more heavily on feedback and reviews. This implies that one single dissatisfied customer can spark a far-reaching prairie fire that means the absolute debacle of the business. Hence, once again, putting things into perspective, online reputation management should be your utmost priority.
Rectifying Mistakes
The mode of relationship between business and customers has changed irreversibly. Organisations no longer cater to a passive audience. With myriad social media platforms, audiences can express their opinions freely. There will be tweets about the company's products, Facebook grievances about the company's services or Instagram appraisal of the organisation as a whole.
Though it is not humanely possible for a business to respond to every customer feedback one by one, neglecting them altogether, on the other hand, could as well be detrimental to the public image of the business. Therefore, it is a better idea to employ an ORM agency in Kolkata, whose executives can adroitly handle many shades and aspects of online reputation management, including responding to customers.
It is crucial to consider that every instance of customer feedback presents a window of opportunity to shape and redefine the public image of a company. In some breathtaking cases, companies have been able to turn a potential PR nightmare into a big reputational win. The ORM companies in Kolkata can do wonders in this case by cultivating a reputation that is jovial, light-hearted, politically correct and ethically sound.
Additionally, web and social media monitoring are two ace strategies for handling the sophisticated and fragile contours of online reputation management. The former lets you track the numbers and types of mentions you have been receiving and identify potential issues before they explode out of control.
Coming Out Transparent
Transparency can shroud you with an aura of reliability in the long run. Though unscrupulous and dishonest tactics, such as fake positive reviews etc., can procure you a short time boost, in all likelihood, they can endanger heavy damage to the companies in the long run.
The same goes for insensitive or crass humour. Using humour to win an audience onto your side could be a double-edged sword. No one knows it better than the professional executives of an ORM company in Kolkata. A lot of companies choose to deploy a crassly, politically incorrect and grotesque version of humour. Sensitive and cultivated audiences never consent to such attempts.
Hence, instead of trying to cover up your misdeeds or repeating them, for the sake of your long-term reputation of the company, it is best to come out clean and as transparent as humanly possible. Honesty is the essential ingredient of a good online reputation management strategy. No amount of hiring ORM companies can bring you positive results if you can't demonstrate honesty and transparency when the time deserves it.
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