SEO Company Explains How to Optimize Old Content

 Creating content takes time and effort. Consider the most recent piece of content you published. You put in hours (if not days) to create that content. Initially, your efforts were rewarded. It received a lot of attention when it first went live, but now it's neglected and almost ignored months later.

Why let such effort and potential to rank go to waste? Reoptimize it.

Why should you reoptimize?

Reoptimizing your old content has two significant advantages, according to the SEO experts of the best SEO company in Kolkata: 

·        Accumulated backlinks will make reaping the benefits of your re-optimization efforts – improved rankings – faster and easier.

·        Returning to old content allows you to refresh it by removing outdated information and adding something new.

 

Which pages should be reoptimized?

 You might be thinking, "My website contains thousands of articles. How do I optimize everything?" The good news is that you don't need to.

 Here is a list of criteria you can use to identify existing pages that should be reoptimized:

·        Pages with out-of-date content (old data, discontinued tools, etc.) that still get clicks. You don't want your readers to abandon you due to old information. Therefore, edit the page to ensure accuracy, then optimize it again based on its improved performance.

·        Pages gradually increasing or decreasing in organic traffic. Recognize the signals to diversify your rankings and address your organic competition or to reinforce growth by better optimizing the page.

·        Pages that are stuck on Google's second page of search results. Moving from page two to page one in search results should be easier than moving from page ten to page one. If your content appears on page 2, it likely requires more work, says a digital marketing company in Kolkata.

 

How can old content be reoptimized?

According to the best SEO company in Kolkata, here is how you can reoptimize your old content.

Revisit your keyword research

Keyword research is at the center of any SEO strategy. However, a popular keyword or phrase a year ago may not generate the exact search volume now. As a result, regularly redoing your keyword research and regularly reoptimizing your content is critical.

Look for keyword gaps

Keyword gap research is a new strategy that enables you to determine which keywords your competitors rank for a while your page is not visible. The strategy works best for pages that already rank well for some searches but not necessarily for the same queries as your competitors.

The research, according to the best SEO company in Kolkata, will assist you in updating your old page with sections addressing the queries with the most gaps.

Create new content sections.

You can add new content sections to cover the new concepts and terms you discovered while researching. Adding new sections and changing existing one's results in a more in-depth article, which is always beneficial to both humans and search engines.

Create and upload new images

In addition to reoptimizing your written content, you can develop and upload new images with the new keywords in the alt text.